Google My Business Post Optimization

10 tips for optimising google posts

A Comprehensive Guide for Lawyers

Google Posts are a feature that allows businesses to create content directly on Google, which will rank highly in Google’s search results. Initially used in the 2016 U.S. presidential elections, Google Posts have evolved into a powerful tool for businesses to directly communicate with their existing and potential customers. In this comprehensive guide, we’ll delve into the nitty-gritty of Google Posts, offering actionable tips and insights to help you optimise your Google Business Profile Posts for maximum impact.

What Is Google Post And How Can I Use It For Maximum Benefits?

In today’s digital landscape, Google is more than just a search engine. It’s a platform where businesses can engage with customers, share announcements, and even post content related to their business activities. One of the most effective ways to do this is through Google My Business Posts. These posts appear not only in Google search results but also on Google Maps, making them highly visible to local customers.

Why Google My Business Post Matter:

• Visibility: Your business posts appear in Google search results, increasing your online presence.
• Engagement: Directly communicate with both existing and potential customers.
• Local Reach: Posts also show up on the Google Maps app, making them particularly useful for local businesses.

Benefits of Google Posts to Businesses

Google Posts offer a plethora of benefits to businesses. They are a free tool that can be managed from both desktop devices and from mobile devices, making it convenient for business owners on the go. Here are some of the key advantages:

• Visibility: Google Posts show up in local search results and on Google Maps, increasing your business’s visibility.
• Engagement: These posts allow you to engage directly with existing and potential customers, improving the customer experience.
• Promotions: Offer posts and event posts can be used to promote special deals, attracting more customers to your business.
• Local Bias: Google makes these posts particularly useful for local businesses, as they appear prominently in local search results.
• Timely Information: Businesses can share timely information like emergency updates or job openings, directly benefiting the community.

Pro Tip: Use Google Analytics to track the performance of your Google Business Profile Posts. This will give you valuable insights into what resonates with your customers.

Where Do Google Posts Appear?

One of the most common questions businesses have is where their Google Posts will appear. The answer is twofold:

• Google Search: When someone conducts a Google search for your business name, your posts will appear in the Knowledge Panel alongside other essential information about your business.
• Google Maps: If a user is browsing the Google Maps app, your business posts will show up in your Business Profile, providing potential customers with timely information about your business activities.

In-Depth Look:

• Google Search: Your posts can significantly influence your business’s visibility in search results. They can even appear in searches related to your business activities, not just your business name.
• Google Maps: Posts on Google Maps can be a game-changer for local businesses. They can include anything from special offers to announcements about upcoming events, making them a versatile tool for attracting more local customers.

Tips for Success when Using Google Posts

Creating effective Google Posts requires more than just posting content. Here are some tips to ensure your posts are not only seen but also acted upon:

1. Use Captivating Images

Visuals are crucial in capturing attention. When you create a post, make sure to add photos that are relevant and engaging. Google’s guidelines recommend using images with a minimum resolution of 250px by 250px for best results.

Pro Tip: Avoid using automated or distracting content in your images to keep your posts respectful and family-friendly. Also, consider using images that showcase your products or services in action to give potential customers a better idea of what you offer.

2. Use Actionable Headlines

Your headline is the first thing people see. Make it actionable and relevant to encourage clicks. For example, if you’re a coffee shop, a headline like “New Pumpkin Spice Latte Now Available!” would be more effective than just “New Coffee.”

Note: Google reviews each post for compliance with their guidelines. Avoid using offensive language or posting sexually suggestive, explicit content to ensure your post status remains active.

Pro Tip: Use A/B testing to find out which headlines are most effective. You can track this using Google Analytics to see which posts get the most engagement.

3. Have a Concise and Informative Description

When it comes to the description in your Google Business Profile Post, less is often more. Google allows up to 1,500 characters for each post, but the first 80 characters are what show up in the Knowledge Panel in Google search results. Therefore, make sure your description is concise yet informative.

Pro Tip: Use Google Analytics to track how users are interacting with your post content. This will give you valuable insights into what resonates with your customers. Consider using bullet points to make the information more digestible.

• Do: “Get 50% off on all coffee this weekend!”
• Don’t: “We are offering a special promotion where you can get half off your coffee.”

4. Have a Clear CTA In Your Google Post

A Call to Action (CTA) is an essential post element that guides the user on what to do next. Google offers various CTA options like “Learn More,” “Sign Up,” “Order Now,” and “Book.” Make sure your CTA aligns with your business objectives and the landing page to which you are directing traffic.

Note: Always adhere to Google’s guidelines when creating CTAs to avoid any issues with your post status.

Pro Tip: Test different CTAs to see which ones generate the most clicks. For example, “Learn More” might be more effective for informational posts, while “Order Now” could be better for product posts.

5. Abbreviate Where Possible

Given the limited space in Google Business Profile Posts, abbreviating where possible can be a smart move. However, ensure that the abbreviations are commonly understood to avoid confusing your potential customers.

Example: Use “BOGO” instead of “Buy One Get One Free” to save space.
Pro Tip: Use common industry abbreviations that your audience will understand. For instance, a tech company could use “IoT” instead of “Internet of Things.”

6. Use Short Event Descriptions

When creating event posts, keep the event details directly to the point. Google Maps and search results will display these event details, so make sure they are concise and clear.

Pro Tip: Always include end dates for your events to let your customers know how long they have to take advantage of the offer or attend the event. Also, consider adding a countdown timer to upcoming events to create a sense of urgency.

7. Use Google’s URL Builder for Tracking

Tracking the performance of your Google Business Profile Posts is crucial for understanding their impact. One way to do this is by using Google’s URL Builder. This tool allows you to create custom URLs for your business posts, which you can then track in Google Analytics.

Pro Tip: By tracking these URLs, you can gain insights into how many clicks your posts are getting, which can be valuable data for future business post ideas. Also, consider setting up conversion tracking to measure the ROI of your posts.

8. Schedule Weekly Posts On Google Maps

Consistency is key when it comes to Google Posts. Scheduling weekly posts can keep your business profile updated and engaging. This is particularly important as Google deletes posts after seven days to ensure the content is fresh.

Note: There are third-party tools available that allow you to schedule posts for multiple locations, making it easier for businesses with more than one outlet.

Pro Tip: Use a content calendar to plan out your posts in advance. This will help you maintain consistency and ensure that you’re covering a variety of topics and post types.

9. Do Not Use Overly Promotional Language

While it’s tempting to use your business posts as a platform for hard sales pitches, Google’s guidelines recommend against it. Keep your posts family-friendly and avoid any form of explicit content or offensive language.

Pro Tip: Focus on providing value to your customers rather than just promoting your business activities. This will make your posts more engaging and less likely to be skipped over. For example, instead of just announcing a sale, provide tips on how customers can make the most out of it.

10. Share Posts

Once you tap publish, don’t just sit back and wait for the magic to happen. Share your Google Posts on other social media platforms to increase their reach. This is a great way to directly communicate with both existing and potential customers on multiple platforms.

Example: If you have an event post about a weekend sale, share the event details directly on your Facebook and Twitter accounts to attract more customers.

Pro Tip: Use social media management tools to schedule your posts across multiple platforms simultaneously. This ensures that your message is consistent and reaches a wider audience.

Advanced Strategies for Google Business Profile Posts

While the basics are essential, there are advanced strategies that can significantly boost the effectiveness of your Google Business Profile Posts.

A/B Testing

A/B testing involves creating two versions of a post to see which one performs better. This is a powerful way to optimise your posts for maximum engagement.

Pro Tip: Use Google Analytics to track the performance of each version. The data will provide insights into what elements are most effective, whether it’s the headline, image, or CTA.

Seasonal and Holiday Posts

Seasonal and holiday posts can attract a lot of attention. Whether it’s a Christmas sale or a summer special, these posts can drive significant traffic to your business.

Pro Tip: Plan these posts well in advance and use festive visuals to catch the eye. Also, consider bundling business post ideas with products or services as a special holiday offer.

Common Mistakes to Avoid

Even with the best intentions, it’s easy to make mistakes when creating Google Business Profile Posts. Here are some common pitfalls to avoid:

Automated or Distracting Content

Google’s guidelines strictly prohibit the use of automated or distracting content in your posts.

Pro Tip: Stick to authentic, high-quality images and text to ensure your posts meet Google’s standards.

Explicit Content

Posting sexually suggestive or pornographic material is against Google’s guidelines and can result in your post being removed.

Pro Tip: Always double-check your content for compliance before hitting the publish button.

Offensive Language

Keep your posts respectful and avoid using any form of offensive language.

Pro Tip: When in doubt, opt for more neutral language that appeals to a broad audience.

Local SEO (Search Engine Optimization) and Google My Business Post

Local SEO is a critical aspect of online marketing, especially for businesses that cater to local customers. Google Business Profile Posts can play a significant role in enhancing your local SEO strategy.

The Relevance of Local SEO

Local SEO helps your business appear in local search results, and Google Business Posts can significantly contribute to this. When you share information or documentation about your local on google my business posts, it improves the search visibility of your local listings on Google. This relevance element increases user engagement, making your business more likely to appear in local search results.

Extending User Interactions

Before the launch of Google Maps, Google’s search results showed a variety of details about individual locations, including hours of operation, ratings, addresses, and phone numbers. With the advent of Google Business Profiles, you can now extend user interactions to include photos, articles, post links, and videos.

Pro Tip: Utilise this feature to showcase your business in a more comprehensive manner. For example, a restaurant could post videos of their signature dishes being prepared, while a retail store could share articles on how to make the most out of their products.

Shared Content and Business Details

When you create Google Business Profile Posts, the details of your company also become part of shared content. This means that users can share your posts, further increasing the visibility of your small business name.

Pro Tip: Encourage satisfied customers to share your posts. This not only increases your post’s reach but also serves as a form of social proof, which can be incredibly persuasive to potential customers.

Impact on Local SEO Metrics

Your Google Business Posts can impact various local SEO metrics, such as click-through rates, local rankings, and customer reviews. By optimising your business posts for local SEO, you can drive more organic traffic to your business profile and, ultimately, to your business.

How Google Business Posts Impact Local SEO Metrics

Source

MetricImpact on Local SEOClick-Through RatesPositiveLocal RankingsPositiveCustomer ReviewsPositive

Pro Tip: Use Google Analytics to track these metrics. This will provide you with valuable insights into the effectiveness of your local SEO strategy.

Final Thoughts About Business Posts In Google Search

Google Business Profile Posts are a powerful tool for businesses looking to improve their online presence. They offer a unique opportunity to share timely information, engage with customers, and even boost local SEO. By avoiding common mistakes and following best practices, you can make the most out of this feature to grow your business.

Pro Tip: Always keep an eye on your post status and metrics to understand what’s working and what needs improvement. This will help you create more effective posts in the future.

GET STARTED

Ready to take your Google Business Profile to the next level? Start by creating your first post today. Remember, consistency is key, so make it a habit to update your business profile with fresh and engaging posts regularly.

Pro Tip: Use a checklist to ensure each post meets all the criteria for success, from compelling visuals to a clear CTA.

How Can We Help?

If you need further assistance or have any questions google my business name, feel free to reach out. Our team of professionals is here to help you make the most out of your Google Business Profile.

Pro Tip: Consider hiring a Google Business Profile management service if you find it challenging to keep up with regular posting.

Estimated Budget?

Looking to hire a pro but concerned about the budget? Contact us for a customised quote tailored to your business needs.

Pro Tip: Many professionals offer package deals for adult services that include Google Business Profile management, SEO optimization, and social media management, providing a comprehensive solution for your online presence.

Common Questions About Google Business Profile Posts

This section aims to answer some of the most frequently asked questions about Google Business Posts. Whether you’re new to this feature or looking for specific information about creating posts, you’ll find the answers here.

What is a Google My Business Post?

A Google My Business Post, now known as a Google Business Profile Post, is a feature that allows businesses to share updates, offers, and information directly on their Google Business Profile. These posts appear in Google search results and on Google Maps, providing a way for businesses to communicate directly with their existing and potential customers.

Pro Tip: Use these posts to share timely information, and post content related such as special offer posts, events, and business updates, to engage with your audience effectively.

How do I create a Google business post?

Creating a Google Business Profile Post is a straightforward process. You’ll need to log in to your Google Business Profile, navigate to the “Posts” section, and click on “Create Post.” From there, you can choose the post type, add content, and even include a Call to Action (CTA) before publishing a google post.

Pro Tip: Before you tap publish, make sure to preview your post to ensure it meets Google’s guidelines and appears as you intend.

Are Google Business posts free?

Yes, creating and publishing Google Business Profile Posts is entirely free. This makes it a cost-effective way for small businesses to increase their online visibility and engage with their audience.

Pro Tip: Even though it’s free, consider the time and effort required to create high-quality posts. Some businesses opt to hire professionals to manage their posts effectively.

Who sees Google business posts?

Google Business Posts are visible to anyone who searches for your business on Google or finds your business through Google Maps. This includes both existing and potential customers, making it a versatile tool for business promotion.

Pro Tip: Use targeted keywords in your posts to increase the likelihood of appearing in relevant search results, thereby reaching a broader audience.

How do I find my post on Google?

To find your Google Business Profile Post, you can simply search for your business name on Google. Your posts will appear in the Knowledge Panel alongside other essential information about your business. Alternatively, you can view them in the “Posts” section of your Google Business Profile dashboard.

Pro Tip: Use Google Analytics to track the performance of your posts, including how many times they have been viewed or clicked on.