Learning Center: SEO for Lawyers

8 Things To Consider When Choosing An SEO Agency For Law Firms

Are you looking to get your law firm website on top of Google? You can take simple steps to improve traffic to your law firm website. One important step that can completely transform your business is to hire a reliable SEO provider. SEO professionals who specialize in marketing for lawyers and law firms can offer invaluable help allowing you to focus on what you do best – providing the best legal assistance to your clients. 

We’ll take you through a step by step process to find the right SEO agency for law firms.

What’s their search rank?

Before you can trust any agency that claims to get your law firm website on top of Google, run a search on them to see how well they rank for “lawyer SEO services”. If the SEO agency has a high search rank, it doesn’t mean that they are the best providers but it certainly gives you an idea of their search optimization abilities. If the SEO company doesn’t rank well, how sure are you that they are able to make your website rank well. Try a few search terms such as “lawyer SEO”, “SEO for lawyers” among others to simply see if they can implement their SEO principles as well as they claim to.

What have they done for other clients?

As soon as you’re confident with the agency’s ability to get themselves on top of Google, the next thing is to take a look at what they’ve done for their clients, particularly the ones in your field. If the agency is credible and really wants your business, they should be able to disclose a few lawyers or law firms they’ve worked for before so that you can do a Google search and see if they get great results for relevant search terms. Ask for at least three clients. When running a search on the agency’s clients, make sure you add their city to see if they get local traction.

What’s the agency’s strategy?

There’s no shortcut when it comes to law firm SEO. In fact, a reliable SEO agency for law firms will give you realistic expectations so you may not notice dramatic changes instantly. However, the agency needs to portray that they are completely aware of the latest SEO trends, changes in Google algorithms and best practices in law firm search optimization. They need to dedicate time to monitor and make changes whenever necessary to ensure your law firm is on top of the game. Therefore, make sure you request the law firm to present you with a practical and detailed strategy that will help you achieve your goals. What’s more important is for the agency to clearly explain the strategy to you in a way that you can understand.

What other services are being offered?

Don’t just settle on an agency that offers SEO services only. Look for a full-service company that offers a range of services which complement each other. This will help you to save time and money. In addition to SEO services, the agency should also provide web design services, social media management, content marketing, local search and PPC management. You may only be interested in SEO at the moment but should you need to redesign your law firm website or invest in PPC campaigns later, the agency should be able to handle it.

How well do they implement what they recommend?

Is the agency recommending blog articles with longer word count? Check if they actually have an active blog with long, informative and well-written posts. If they want you to improve your site speed, check if their web pages are fast-loading. It would make no sense to hire an agency for social media management if they are not active on social media. They should at least practice what they preach.

How many people will be working on your project?

While it’s not really necessary to hire a big agency, a small one may not be able to fulfill your needs. Ensure you’re clear with your unique requirements and find out if the agency has enough people to fulfill your demands. Legal web content sometimes needs to be written by an actual lawyer and the lawyers in your firm may not have time to do it. Some agencies will hire contractors such as lawyers to bring in the expertise you need in your content marketing.

Does it focus on law firm marketing?

There are numerous SEO agencies that offer their services to all kinds of companies. It’s best to choose an SEO agency that specializes primarily or exclusively on law firms. Ranking for legal services takes specialized skill and experience in the area. It is therefore important to ensure that the agency you hire has extensive experience in law firm marketing.  

Doesn’t insist on a long-term contract

It’s not advisable to sign a long-term contract with an SEO agency especially if you’re yet to see the kind of impact they can make. The last thing you want is to commit before you get to see any tangible ROI. In fact, it’s a major red flag if the agency insists that you sign a long-term contract in order to hire their SEO services. Be open to extend the contract after you’ve hired their services for a few months and they deliver clear and measurable results. A website can never rank overnight even when the best SEO principles are applied. Don’t expect to see very high rankings after the first few reports but you should be able to see their SEO efforts paying off in the long term.

If you’re ever looking for an SEO agency that specializes in law firms and strives to ensure you grow, look no further. We can assist in all your law firm marketing needs. Our company specializes in SEO for law firms. We understand the unique challenges that law firms and lawyers face and we’re happy to utilize our skill and experience to ensure you remain on top.