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Meta Threads for Lawyers: A Complete Guide for Law Firms

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Meta Threads for Lawyers: A Complete Guide for Law Firms

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Today, establishing a formidable social media presence is crucial because over 4.59 billion people used social media worldwide in 2022, and this number is projected to rise to about six billion by 2027.

In other words, your clients are using social media, and you can interact with them on these platforms.

Right now, Threads (Meta’s newest app) offers one of the best social media opportunities for law firms looking to demonstrate their expertise and build relationships with potential clients. 

In this article, we’ll explore Meta Threads for lawyers in detail, providing clear, actionable advice on how you can leverage the new platform for legal marketing in your social media strategy. 

Let’s get started.

What Is Meta Threads and How Can be Utilized for Lawyers?

Meta Threads is a social media app launched in July 2023 by Meta (formerly Facebook). 

Also known as Instagram Threads, the platform allows users to create and join “threads,” which are conversational posts up to 500 characters long. 

These posts can include images, videos, polls, and more. Users can also like, comment, and reply to other threads.

By late 2023, It already has over 137 million users, with many US and Canada-based law firms rushing to join and take advantage of the platform.

Integration with Instagram

Meta Threads for attorneys seamlessly integrates with Instagram, which enables users to share their threads across both social platforms without ever leaving the app.

Some benefits of Instagram integration are:

  • Convenience, privacy, and personalization
  • Enhanced communication
  • Ease of registration and content sharing

These benefits make it easier for lawyers to leverage both platforms in their social media marketing strategy – helping them network, build their brand, and engage with their target audience.

Key Meta Threads Features

Apart from the features mentioned above, Threads has some other key functionality that makes it useful for lawyers. This includes:

  • Meta Threads integrates with Instagram, which means many users can easily share their threads on existing accounts across both platforms.
  • It’s designed to encourage positive, constructive interactions, giving users control over mentions and replies and adhering to Instagram’s Community Guidelines for safety.
  • Meta enables you to share threads to your Instagram direct messages – useful if your firm is already active on Instagram and you want to share content across both platforms.
  • It features a “mention” button that lets you mention specific people in your posts. You can use this to call out clients, other lawyers, or even employees working for your firm.
  • Users can include custom alt-text in videos and images. Alt-text provides detailed descriptions of images and videos for web crawlers to index.
  • Meta Threads’ search functionality makes it easy to find posts and users based on certain topics or keywords.

Does Instagram Threads sound similar to Twitter (X)?

That’s because it is – so let’s break down the differences between Threads and Twitter (X) and give you a clear picture of the two platforms.

Meta Threads vs. Twitter (X)

Meta Threads is a direct competitor to Twitter (X), which has been the dominant player in the online conversation space for over a decade. 

lawyers' meta threads vs X (former twitter)

Meta introduced Threads as a text-focused extension of Instagram, aiming to compete with Twitter’s microblogging niche​​. 

Both platforms have many similarities, however, there are a few key differences between Meta Threads vs.Twitter (X):

  • Threads allows for longer messages – up to 500 characters – and lengthier video content – up to 5 minutes –​​ than Twitter users are used to.
  • Twitter and Threads have different interfaces, with the interface of Threads being simpler and more user-friendly, making it less distracting and easier to use.
  • Currently, Threads does not focus on ads. Intrusive ads have been a complaint of many Twitter users, making this a crucial difference between Twitter and Threads.

Should Lawyers Join Meta’s Threads?

Yes – Meta Threads is a great choice for law firms and legal professionals because it’s a perfect place to showcase your expertise, network with other professionals, and attract new clients.

More importantly, the platform is still in its early stages, which means quick growth is possible.

“Early adopters” of a new social media platform benefit compared to later users because it’s much easier to grow in the initial stages. Organic engagement is highest during this phase, and you don’t need to spend a significant amount of money on adverts.

However, after this phase, the platform starts to push paid posts at the expense of organic posts – and that means that unless you’re paying Meta to boost your engagement, you’ll see lower reach and engagement. 

Bottom line: Now is the time to get on board and set up your account. 

The Benefits of Meta Threads for Law Firms

Along with the early adopter advantage, Threads has three other key benefits for law firms specifically:

  1. You can expand your reach beyond Twitter users
  2. You can become the expert in your niche
  3. You don’t need to invest much time or money

Let’s outline these one at a time. 

benefits of meta threads for lawyers

Expands Your Reach beyond Twitter Users

On Threads, your law firm can reach a large audience of potential clients, partners, employers, or peers. 

You can also leverage your existing network of contacts on Instagram or other platforms to grow your followers quickly.

If you already have a Twitter account, you may think that Threads is redundant in your marketing strategy. However, a majority of the Threads population are Twitter users who jumped ship after X’s significant changes, meaning these users are only on Threads, not on both platforms.

One important point to keep in mind when opening up your Meta Threads account is your target demographic and where they hang out. 

For example, corporate lawyers typically have more success on LinkedIn, given its focus on business audiences. That doesn’t mean corporate lawyers shouldn’t be on Threads at all – it just means Threads should be a secondary platform for your company while LinkedIn dominates your marketing efforts. 

On the other hand, lawyers serving private individuals (i.e., divorce and personal injury lawyers) usually have more success on Threads because their target audience comes from all walks of life and isn’t focused on professional networks.

Gives You the Chance to Become the Expert in Your Niche

Joining Threads early gives you the opportunity to establish yourself and become the go-to source for topics in your niche before your competitors do. 

Potential customers (and other legal professionals) will come to depend on your content for the latest news and trends about your niche, as well as using your channel to find useful tips and tricks they can use in difficult situations.

This also improves your other marketing efforts because your brand awareness spreads across channels. For example, more people end up searching for your law firm by its name on Google, improving your SEO efforts and reducing how much you spend on paid advertising.

Requires Little Investment

Joining Meta Threads is easy and also free.

You only need an Instagram account to sign up, and you don’t need to pay for any subscriptions to promote your content or join Threads. 

Additionally, you don’t need to worry about creating graphics or videos specifically for Threads – you can easily repurpose existing content from other social media platforms you’re currently using.

How to Get Started with Meta Threads for Law Firms

The three primary steps to a successful beginning on Threads are: 

  1. Create an account
  2. Optimize your profile
  3. Post your first thread

Let’s outline these steps, one by one. 

1. How to Create a Meta Threads Account

To create a Meta Threads account, you need to have an Instagram account. 

If you don’t have one, you can download the Instagram app from the App Store or Google Play and sign up with your email or phone number.

You can then follow these steps to create a Meta Threads account:

  1. Download the Threads social media app from the Apple App Store or Google Play Store.
  1. Open the new app and click “Log in with Instagram”. Input your Instagram account information, and the app links your Instagram account and logs you into Threads.
  1. Click on the human icon in the lower right to edit your profile information. You can edit your bio and add links. You want your bio to match closely with your other social media accounts for brand consistency.
how to create meta threads for lawyers - guide

You can also tap the human icon with a “+” symbol to add your profile picture. Again, aim to use a photo that’s consistent with your other social media accounts.

You cannot change your username here because Threads is linked to Instagram. If you’d like to change your username on Threads, you have to change it on Instagram.

The other option here is for a “Private profile”. As a law firm, you want to have this option set to off; otherwise, potential clients won’t be able to see your profile.

  1. You should also click the hamburger button in the upper right corner to access your settings.

Here, you can click “Follow and invite friends” and then “Instagram friends” to easily import all the accounts you follow on Instagram to Threads.

how to create meta threads for lawyers - guide

2. How to Optimize Your Meta Threads Profile

Before you jump in and start creating threads, you need to make sure your profile reflects who you are as a lawyer and what value you can offer to your audience. 

Here are some tips on how to optimize your Meta Threads profile:

  • Choose a clear and professional profile picture that shows your face or logo
  • Write a catchy and informative bio that summarizes what you do, what topics you cover, and what value you provide to your audience
  • Add relevant keywords or hashtags that describe your niche or industry
  • Include a link to your website or landing page where people can learn more about you or contact you
  • Use emojis, stickers, or branded graphics to add some personality and flair to your bio

Please note that this advice applies to other social media platforms, too, so feel free to apply to your other profiles.

One more thing: Make sure your profile on Threads is professional because, like your website, it represents your law firm’s image. Anyone visiting your social media profile should immediately pick up that you’re a knowledgeable, helpful lawyer focused on helping clients and solving complex legal issues.

3. How to Post Your First Thread

Now you’re ready to post your first thread. Follow these steps:

  1. Open the Threads app.
  1. Click the “New Thread” button, or the paper and pencil icon in the center of the toolbar at the bottom. You’ll bring up a page that looks like this:
how to create meta threads for lawyers - creating a new thread
  1. Compose your message with up to 500 characters (including emojis and “@” mentions).
  1. The four additional icons beneath “Start a thread…” let you include additional content to spice up your post with. More on using these later, but for now, they represent from left to right:
    1. Add photos from your camera
    2. Attach a GIF
    3. Record and attach a voice clip from your microphone
    4. Start a poll for your followers to interact with
  1. Click the “Post” button in the bottom-right corner.

That’s it! You now have published your first post on Threads. 

You’re not done yet, though. Before you can consider yourself a Threads expert, you need to adopt certain best practices to make sure you’re maximizing your efforts.

That’s where we’re going next.

9 Best Practices for Lawyers on Meta Threads

We don’t want you to waste time digging around for information about using Threads.

That’s why we’ve compiled nine of the most important best practices right here. 

Instagram Threads for Lawyers: A Summary of Our Best Practices

Instagram Threads for lawyers best practices

Now, let’s outline these best practices in more detail.

1. Post Often

Posting often helps you stay visible, relevant, and active on the platform. It also helps you build your audience, reputation, and authority as a lawyer on Meta Threads.

Specifically, you want to post at least once per day, Monday to Friday, or more often if you can. Some sources even recommend posting four times per day

Now, posting every day can be a lot, so consider outsourcing your marketing efforts and using AI tools to help you create content. 

Also, keep in mind that your content needs to be valuable: Don’t just sign in, say “Hi,” and call it a day. Your content must be informative and engaging, sparking productive conversations and giving your followers insights into the world of law or the workings of your firm.

For examples of great Threads content from law firms, see our case studies section below. 

2. Share a Variety of Content

Sharing a variety of content helps law firms showcase their expertise, knowledge, and skills on a public platform.

Here are examples of some content you can share:

  • Personal insights: Share personal stories or experiences that relate to your profession – for example, anecdotes about your journey as a lawyer, the challenges you’ve faced, or milestones you’ve achieved
  • Thought leadership: Present your insights, opinions, and analysis on legal topics, industry trends, or recent developments 
  • Case studies: Showcase specific cases or projects you’ve worked on, highlighting your approach, challenges, and outcomes 
  • Industry trends: Keep your audience informed about the latest trends, changes, and developments in the legal field

Other content types include how-to guides, interviews, collaborations, news, and legal updates. 

3. Mix up the Content Format

Likewise, mixing up the format of your content helps you keep your audience engaged and interested. 

Using formats besides simple text-based messages also helps you perform better in the platform’s algorithm, boosting your visibility to people who are not following you.

Here are some formats to experiment with:

FormatMain benefit
TextAllows detailed, nuanced communication and legal argumentation
ImageVisually demonstrates points with photos, useful for evidence or illustrative purposes
VideoOffers a dynamic and engaging way to present cases or legal concepts
PollLets you gather quick, interactive feedback and opinions from colleagues or clients, facilitating public conversations
ReactionProvides a way for immediate, non-verbal feedback to gauge sentiment or agreement

4. Be Authentic

Being authentic helps you build trust, rapport, and loyalty with your audience. 

This goes without saying, but you should not pretend to be someone else or copy someone else’s style on Meta Threads. Instead, be yourself and share your own brand voice, perspective, and values.

Ask yourself the following questions: 

  • What makes you stand out? 
  • Why are you different? 
  • What’s unique about you and your law firm?

Showcasing these differences in your posts is a terrific way to attract the right leads to your firm through your Threads presence. 

5. Don’t Sell; Build Your Reputation

Remember that you’re not on Threads to sell, sell, sell – you’re there to build your reputation. 

When we say “don’t sell,” we mean don’t ask directly for a client to contact you without establishing your brand first. Instead, you want potential clients to see themselves working with you by providing them with helpful content.

So paradoxically, by focusing on building your brand instead of selling, you’ll actually attract more clients and sell more via other channels. 

A good practice is to remember the 80-20 rule: 80% of your content should be helpful and educational, while 20% can take a slightly more promotional approach. 

6. Repurpose Your Content to Save Time and Money 

Repurposing content is one of our favorite tips for law firms. 

When you repurpose, you breathe life into old content on a new platform, and you improve the ROI of your existing marketing assets.

Pick content from other platforms, such as your website, Twitter (X), or LinkedIn, and simply repost it on Meta Threads, making a few adjustments (i.e., shortening the text to fit this platform’s focus on shorter, snappier content). 

What’s the best thing about repurposing or updating old content?

You often get the same results as you would from creating new material for a fraction of the cost.

7. Do not Delete Your Threads Account

As mentioned earlier, Meta’s Threads for law firms integrates seamlessly with Instagram, so you get the benefit of using both without the hassle of learning a brand-new social media platform.

However, this comes with a downside. 

If you delete your Instagram account or deactivate it temporarily, you’ll lose access to your Threads contacts list and followers.

The same holds true the other way around. If you delete your Threads account, you’ll also lose your Instagram. 

Keep both accounts active, even if you decide to stop using one or the other. 

8. Be Mindful of Confidentiality

Like its sister platforms, Instagram and Facebook, Meta’s Threads is not a private forum. 

Anyone who has access to your profile or posts can see them and potentially use them against you or your clients. 

For example, if you accidentally post sensitive information about a case or a client on Meta Threads, it could be leaked or hacked by someone who wants to cause harm.

The solution is simple: Be careful about what you share, and avoid posting anything that could compromise your confidentiality or reputation.

9. Be Careful with Controversial Topics 

Much like confidential material, Meta Threads isn’t a safe space for expressing controversial opinions or engaging in heated debates. 

Anyone who sees your posts can comment on them or report them if they find them offensive or inappropriate. 

So, you should be mindful of what topics you choose to discuss and avoid anything that could cause controversy or backlash. Specifically, we recommend avoiding diving into topics like religion or politics.

Keep things professional and stick to legal matters and interpretations.

Case Studies: 3 Successful Law Firms on Meta Threads 

Are you wondering what good content looks like on Meta’s platforms?

This section examines three law firms successfully using Threads in real life.

We’ll help you understand what these firms are doing well on the platform, so you can emulate their proven tactics. 

Sidley Austin LLP

Our first example is Sidley Austin, headquartered in Chicago, Illinois.

Below is a screenshot of their Threads account. You’ll notice straight away that their profile gives a clear description of who they are, along with an image of their company logo. 

Case Studies: Successful Law Firms on Meta Threads

Sidley Austin’s posts are worth noting for the quality of their content. 

The first one is their post of Cary Martin, an alumna, talking about her experience working at Sidley – a great example of giving the reader an idea of what it’s like to work there. 

lawyer's Instagram threads example

These kinds of posts are an excellent way to humanize your law firm and give your target audience an “insider” look.

The next post to point out is one where Sidley Austin talks about ignoring the social aspect of the law profession and how that’s a mistake they commonly see. 

example of great content by lawyers on meta threads

It’s a great post showcasing thought leadership that subtly positions them as different from their competition.

Take note: “Mistakes to avoid” make for great content. 

A final example is the post highlighting their 2023 Summer Associate Program. Again, this is an example showing a “behind the scenes” look at their firm. It helps build a connection with their audience and showcase their authenticity. 

example of great content by attorneys on meta threads

One thing you’ll also notice is that (at the time of writing) their last post was four weeks ago.

Our best practice of posting often and consistently applies here. Sidley Austin could further boost their views, traffic, and engagement by posting daily (or at least weekly). 

Paul Vitti

Paul Vitti is a great example of a lawyer posting terrific video content where he shares helpful tips on Canadian immigration law (his specialty). 

example of meta threads lawyer profile

Here’s a breakdown of what he’s doing well:

  • Paul has a clear and catchy profile picture that shows his face (many solo lawyers tend to have a company logo) 
  • He’s using hashtags, emojis, and mentions to increase his visibility and engagement with his followers
  • He provides useful tips, advice, and insights on various immigration issues and processes (see the examples below)
  • He shares his own experiences and opinions on immigration matters, as well as links to relevant sources and articles

Also, take a look at the following two posts:

  1. Your study permit is NOT a travel document: This video post provides a clear, detailed guide on applying for a study permit in Canada. It warns of not using your study permit as a travel document. It’s a fantastic post because Paul offers valuable tips to students who want to study in Canada while also traveling. This type of post is great for building productive conversations with your followers. 
  1. Introduction post: Paul also has a strong introduction post, where he explains to readers what they can expect from him on Threads and how he helps. This helps set the stage for his audience so they know what they’re getting. 
example of great content on meta threads by a lawyer

Reed Smith

We’ve included Reed Smith because they’re a solid example of a law firm that posts regularly on Threads. 

meta threads for law firms - example

Reed Smith posts most days, and sometimes multiple times per day, showcasing events, industry news, and company updates.

A lot of their posts come with high-quality visuals that look like slide deck content.

One of their posts worth noting is where they talk about the 10-year anniversary of their Houston office. They also post photos as part of the post, which is a great way to diversify their content.

example of law practice on meta threads

Remember: Company updates are a great example of content you can post on Threads. They help your audience see the inner workings of your firm, along with the people who work there. 

Meta Threads for Lawyers: The Final Verdict for Legal Professionals

Meta Threads for law firms offers a new avenue for growth and client engagement. 

Begin by setting up a Threads profile to share your expertise and your firm’s unique value proposition. Daily content creation and posting is the best way to reach as many potential new clients as possible.

Just note that Meta Threads and other social media platforms should form part of a wider, more comprehensive digital marketing strategy. 

Our friendly experts are on hand to help you and your firm maintain and elevate your social media presence – simply reach out to dNOVO if you have any questions or would like professional support.

Next, learn more about successfully marketing your law firm on digital channels by checking out our step-by-step guides to lawyer SEO and law firm web design.

Meta Threads for Lawyers FAQs

Here are three commonly asked questions about Meta’s Threads for lawyers.

What Social Media Do Lawyers Use Most?

LinkedIn is the most used platform by law firms, with 76% of lawyers using it. Facebook and Twitter (X) come in second and third, respectively. 

Threads is a new platform, so it hasn’t built up as large a user base yet. However, with over 100 million users, it’s still a great option for lawyers who want to round out their social media strategy. 

Should I Use Meta Threads as a Lawyer?

The short answer is “Yes.” The social media app is an excellent way to build your online presence. You’ll also have a “first mover” advantage, meaning you can establish your reputation and become a go-to source before your competitors pick up the app. 

To read more about the benefits of Instagram Threads, click here.

Should I Pick Twitter or Meta Threads? Or Both?

You should pick both to diversify your online presence and reach a wider audience.
You can either share the same content across both platforms, or you can choose to use each
social media platform for a slightly different purpose. For example, you can leverage Twitter (X) for broader engagement and trending topics, while your Meta’s Threads account can focus more on professional discussions and behind-the-scenes posts about working at your firm.

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