Alberta Legal – Jillian Williamson Criminal Lawyer
Jillian Williamson of Alberta Legal Criminal Law defends people across Western Canada facing criminal and regulatory offences.
The firm struggled with reaching out to their ideal client and getting new leads. Their previous experience with a marketing agency was unsatisfactory as the agency had a very hands-off approach.
- 97Keywords
In Top 3 Position - 407%Increase
in Qualified Leads
Challenge: Lead Generation
Jillian Williamson of Alberta Legal defends people from across Western Canada facing criminal and
regulatory offences in the court system. The criminal defence law firm prides itself on going the extra mile
for clients. Unfortunately, their SEO marketing partners’ stale approach failed to position
Alberta Legal properly in a competitive metro market.
Jillian Williamson needed an efficient marketing strategy, consistent messaging, and strong positioning
to reach their ideal client, that’s why she turned to dNOVO Group for a hands-on, innovative approach
that would get her law firm noticed.
“Other SEO companies over-promise and under-deliver, dNOVO delivers what they promise. They know how to achieve results, and that’s critical for any law firm. I’ve been with them for four years now, and although I’m approached by other marketing companies daily, I have no plans to change. All service-related businesses need a team like dNOVO. They crushed us in work. We have had to grow and expand because of dNOVO.”
Jillian Williamson
Negative Experience with Marketers
Jillian Williamson and Alberta Legal had less-than-ideal experiences with marketers in the past. Their prior marketing partner had a “set it and forget it” mindset, which doesn’t work in the dynamic world of law firm marketing.
Jillian Williamson needed a change, a marketing partner with the same work ethic and approach as her own.
She was looking for a team that would dedicate themselves to their client, have open communication and guide them through the process.
Lack of a Marketing Plan & Positioning
The previous partners of Alberta Legal failed to properly position the company. They didn’t provide a long-term marketing plan across several channels to secure constant growth for the business.
The company struggled to find proper messaging for their ideal clients and continued missing opportunities.
Alberta Legal was in great need of a marketing partner that would help them form a marketing strategy and define who they are on the market.
No Leads, No Conversions
A law firm needs to think about how it competes against other firms for market position as well as against itself. That starts with how the firm reaches its ideal client in the first place.
The previous marketing partner of Alberta Legal didn’t deliver the necessary number of leads to convert them into clients. As a result, the law firm’s growth was staggered.
Solution: Digital Marketing & Lead Generation
Marketing Strategy
dNOVO Group quickly identified the growth stage of Jillian Williamson’s law firm, the issues holding it back, and solutions to remove those barriers and help the firm grow.
dNOVO started by helping Alberta Legal define who they are as a firm within the community. Next, the team chose the long-term digital marketing strategy to make sure Jillian Williamson gets the right amount of new clients coming in.
The Marketing Strategy included:
1. Website design refresh
2. SEO strategy
3. Content Marketing
The goals were to generate more traffic and ensure conversions.
Traffic Generation
Traffic is an essential basis of any successful digital marketing. dNOVO Group ensured the traffic by optimizing the website of Jillian Williamson’s law firm, finding high-volume keywords and building high-quality SEO content around them. We put sizeable effort into building backlinks to the website and support pages with high traffic from several successful PPC campaigns.
Within the first 3 months of implementing the SEO strategy, dNOVO Group managed to get Alberta’s Legal website to the top 5 positions for 200 keywords, which are critical for a criminal defence law firm. The traffic to the website has increased by 168% over the same period.
Website Conversions
High traffic doesn’t necessarily translate into clients. The law firm needs to build a website that smartly guides the visitors along their buyer journey from the first touchpoint to the conversion. This journey should be supported with high-quality content that educates potential clients, earns their trust, and builds rapport. Such content will help you get the most out of your SEO efforts and high traffic.
dNOVO Group’s approach to content marketing secured high conversion rates for Jillian Williamson and Alberta Legal.
In fact, the criminal defence law firm had to expand to accommodate a large influx of clients. “Alberta Legal has grown because of working with dNOVO,” said Jillian Williamson.
Hands-on Approach
Unlike other SEO firms, dNOVO makes sure to meet with our clients regularly and understand their processes. We built open communication with Jillian Williamson which let us strategize our next moves with her together.
She was exceptionally satisfied with the openness of dNOVO Group Leader Shamil to her new ideas and his honesty about their success prospects. “That honest dialogue is incredibly helpful in a marketing partner,” said Jillian Williamson.
Finally, she praised dNOVO team keeping a close eye on the marketing strategy KPIs searching for ways we can improve, and always having new projects on the go.
Project Result
Alberta Legal Law Firm Search and Conversion Growth
- 102%Increase
In Conversions - 710%Increase
In Organic Traffic - 398Pages
Ranked - 97Keywords In
Top 3 Positions
What makes us a good fit?
Our focus lies on clients who want
to dominate their niche and …..
- Can handle an influx of new clients.
You have systems in place to process and sign up new clients. - Maintain open and regular communication.
The only way this works is if we talk - Seeking a turnkey marketing partner.
We cover it all: content, link building and ROI-based paid search - Ready to commit a budget of $4,000+ /month
We provide aggressive ROI, by going all in with our resources
416 912 1101