Forum Law – Litigation Lawyers

dNOVO Group began its cooperation with Forum Law LLP by analyzing the current state of marketing assets and lead gen efforts. We also talked to our partner to understand their marketing goals and set clear KPIs for our work.

Next, dNOVO team created a custom digital marketing strategy for lead generation and conversion boost.

The Marketing Strategy for Forum Law LLP included:

1. SEO strategy

2. PPC campaign.
3. Content Strategy.
4. New website architecture & design.
5. Local customer acquisition.
6. New service offerings.

We also set up tracking goal achievement and meeting KPIs in marketing analytic tools.

As of now, Forum Law knows the source channel of each incoming customer. They have clear visibility into which marketing tactics work and which don’t. Together, we make informed marketing decisions to optimize lead generation and conversions.

Forum Law is a large firm that specializes in many areas of law. However, they wanted us to focus primarily on gaining new clients for litigation and corporate and commercial law.

It’s a good strategy to focus on a limited number of services as it enables marketing strategists to make the most of the marketing budget and achieve the best results in the shortest amount of time.

dNOVO Group experts handpicked high-volume commercial keywords related to litigation and corporate and commercial law. Next, we created service pages for these keywords and conducted a series of successful PPC campaigns.

Over the course of a year, we saw the results:

1. The increase of organic traffic by 501%

2. 231 pages ranking at the top of SERP for high-value keywords.

3. The steady growth of new clients that came via the website.

When Forum Law hired dNOVO Group, they had their website already done by another agency. That’s why they only wanted to get new leads. We decided to keep the current design and focus just on content strategy and remastering the website architecture.

Since Forum Law was primarily interested in gaining corporate clients at the time, we created a series of service pages for different services within the chosen areas of law. We remade the website architecture to meet Google requirements and improved the website navigation by smart interlinking. Finally, we made a large menu that reflected service offerings that Forum Law wanted to emphasize at that time.

After the success of the SEO strategy and PPC campaign, dNOVO Group proceeded with changing the website design for Forum Law LLP. We created highly customized website pages that matched the law firm’s branding and the image they wanted to create for their potential clients. Apart from visual redesign, we also added sections to the website to translate the law firm’s trustworthiness and expertise (such as the number of clients they served) as well as elements that boost conversions (such as CTAs).

dNOVO Group experts also worked on creating a clean bugless code for the website to increase the page download speed. We also created a mobile version.

Our efforts positively impacted SEO and increased website conversions by 150%.

One of the most successful strategies that we applied was optimizing the website for Local SEO. We created several Google Business Accounts, which enabled Forum Law to appear on Google Maps in the key GTA municipalities.

Recently, we also began adding new service pages dedicated to other areas of law, such as criminal defence law and family law. These additions reflect Forum Law’s capacities more accurately and help them gain more clients in the respective areas.