M & Co. Family Law

Anna-Marie received a referral to dNOVO Group from the owner of another successful law firm. More than two years later, she has had the distinct advantage of building the business alongside the dNOVO team, who help M & Co. achieve their marketing goals while maintaining an open and honest dialogue

dNOVO starts every cooperation with the evaluation of marketing assets, as well as past strategies and tactics applied by our clients. The cooperation with M & Co. Family Law Firm was no exception.

We analyzed and based on our findings presented a long-term custom digital marketing strategy to fit the unique needs of M & Co. law firm needs.

The Marketing Strategy included:

1. Refreshing the website design.

2. Comprehensive SEO strategy

3. Content Creation.
4. Expansion to another geographical market
5. Focus on other service offerings to increase the volume of new business.

Our main goals were to boost M & Co. online presence through SEO, which involved both an aggressive content strategy and Off-page techniques. Further targeting of another geographical market, along with pivoting to alternative service offerings, such as Prenuptial agreements in the core market.

To increase the online presence of M & Co., dNOVO began working on traffic generation using SEO techniques.

Our marketing experts decided to focus on family and divorce law content. We handpicked long-tail keywords like “high-net-worth divorce,” “separation agreement,” “prenuptial agreement,” etc. for the website. It’s much easier to compete with large law firms for these keywords. We created a number of highly SEO optimized service pages for each long-tail keyword as well as blog posts to support them. To strengthen our efforts, we got high-value backlinks to each of the pages.

The prenuptial agreement became an important keyword as it enabled M & Co. to target high-value clientele and boost referrals by leveraging their friends, family and colleagues networks consisting mainly of wealthy individuals.

Another important strategy that dNOVO Group experts applied to further M & Co. online presence was Local SEO. We created several Google Business Profiles for the law firm in the key GTA municipalities, such as Kitchener, and Oakville. This strategy helped us win local clients for M & Co.

As a result, the incoming organic traffic to the website has increased by 400%. The website began ranking in Top 3 positions in Google search for all the chosen long-tail keywords.

dNOVO Group has helped M & Co. amplify their expertise. The divorce law firm’s online presence is growing fast, with M & Co. becoming a more familiar name in Toronto.

Because they have such a strong digital footprint and share quality content across multiple channels, they’re known to be a reliable source in the legal marketplace.

To harness the incoming leads from our SEO efforts, dNOVO experts made valuable additions to the M & Co. website to ensure conversions.

We added a “Featured In” section to emphasize the law firm’s trustworthiness.

We created a section detailing the M & Co. working process with a client to build rapport with them.

Finally, we added a number of widgets, CTAs and contact details to simplify the book appointment process and boost conversions.

Today, an increasing number of clients within the law firm’s niche are contacting M & Co. through multiple channels. This activity has led to the firm signing more retainers with these individuals, which proves the value of dNOVO Group.