Personal Injury Lawyer Website Design
Grillo Law Personal Injury Lawyers
Grillo Law is an established personal injury law firm that has utilized traditional methods of generating leads.
Salvatore Grillo, Founder and Principal of the firm, along with Emanuele Pezzillo Director of Business Development have decided to turn to online marketing, in order to develop online exposure and generate leads.
New Colors, New Content, New Design
Law Firm Marketing
360° Lead Generation Approach
SEO for Law-Firms
Utilizing Legal Marketing Methodology
Hover over the screenshot to see what it looked like before:
ChallengedNovo Group was entrusted to create new brand identity for an established firm, as well as generate new business through search rankings, google local listing optimization and paid search marketing. The challenge was to develop from scratch and maintain strong positions through SEO marketing for an exceptionally competitive field of personal injury law.
The team at Grillo Law had an older website, and their digital presence had been stagnant because of it. The whole practice needed rebranding from scratch. That meant a completely new and custom website, with new visuals, new colours, new content, new design, etc. It was our goal to create a completely new image for Grillo Law, one that reflected the professionalism and passion of the law firm.
Law Firm Marketing
The main challenge with Grillo Law was developing a strong online presence in a short amount of time. When we started working with Salvatore and his team at Grillo, the website did not rank well on Search Engines and thus had little to no new leads coming from the website. Our goal was to run an aggressive marketing campaign, over a short amount of time, in order to kick-start their new web presence. The team at dNovo Group developed a new, clean, attractive website that is conversion optimized and easy to navigate.
SEO for Law-Firms
For Grillo Law we chose to focus on organic results for top industry keywords. Due to our custom white label On-Page SEO strategy, in just a few months we were able to index for over 50 keywords, with 12 of them being on the first page. We created a separate landing page and utilized branding in order to push it to index on Google. As time went on, the search positions kept on increasing in rankings and more and more keywords continued to rank.
Solution: Personal Injury Lawyer Web Design and Seo
Part 1: Overview
dNovo Group crafted a thorough and custom marketing strategy for Grillo law firm. The approach was an all inclusive and dynamic marketing campaign, which meant to index the new website and aimed at achieving new client acquisition shortly after launch. By utilising white-label SEO we are also creating a long-term plan that would result in an established long-lasting online exposure.
Part 2: Traffic Generation
First Phase – Traffic GenerationIn order to attract more clients and promote the firm, it’s crucial to ensure that those interested in the firm’s services can easily find them on first positions of Google when searched for. We implemented both long and short term strategies in order to optimize the budget spent and the results of the marketing campaign both via Organic and Paid Search.
Part 3: Ongoing Strategy
There are many different aspects of online marketing for law firms. By creating a comprehensive and unified strategy for the firm, we have been able improve the firm’s online presence, attract more potential clients to the website and convert more of these visitors into clients.
Continuing to fine-tune and build on these efforts in the future will allow the firm to further increase its online presence, continue to attract potential clients, and grow the firm.