Yegendorf Rashid Personal Injury Lawyers Lead Gen Case Study
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Yegendorf Rashid Personal Injury Lawyers

Yegendorf Rashid Personal Injury Lawyers has been the leading personal injury law firm in the Ottawa Valley for almost two decades. The firm is well known in the community and in the local media.

  • 1031%Increase
    In Traffic
  • +500Keywords
    In Top 4 Positions

Yegendorf Rashid Marketing Challenges

Yegendorf Rashid had several duplicate versions of their website on different domains.
The existing websites were lacking a mobile version, and elements to encourage conversion.

View Result
Yegendorf Law Group

“I had heard about dNovo’ reputation beforehand but I’d also been misled by others … They outperformed my expectations. Even on the best day, I didn’t expect them to do this well.”

Yegendorf Law Group

Web Design for Law Firms

Yegendorf Rashid Personal Injury Law Firm

Yegendorf Rashid has been the leader in Personal Injury Law in the Ottawa Valley for almost two decades. The firm is well known in the community and in the local media.

dNOVO Group was chosen as a digital marketing partner to propel the law firm’s brand further in the online world.

Digital Marketing Challenges

  • Past SEO Professtionals failed to produce results
    or share strategy ahead of time.
  • Needed to make a big impact without spending
    a fortune on traditional advertising.
  • Minimal traffic and poor lead quality.
  • Limited search visibility with few first page rankings.
  • Spammy links and over-optmized content
    damaged site trust and brand reputation.

Yegendorf Rashid had several duplicate versions of their website on different domains. The existing websites were lacking a mobile version, and elements to encourage conversion. The task at hand was to keep the overall look, yet amalgamate several duplicates and optimize the website for modern day use. Furthermore, the second step involved improving online exposure and positions through Search and Business Places Optimization.

Sketchy SEO firms 
fail to deliver results

Solution: Website Optimization, Traffic & Conversions

When we began our cooperation we fund several Yegendorf Rashid websites on different domains. The existing
websites were lacking a mobile version, and elements to encourage conversion. The task at hand was to
keep the overall look, yet amalgamate several duplicates and optimize the website for modern day use.

  1. Yegendorf Rashid Marketing & SEO Overview
  2. Design
  3. Legal Marketing
01

Project Overview

TURNKEY – PERSONAL
INJURY LAWYER MARKETING

Yegendorf Rashid had several duplicate versions of their website on different domains.
The existing websites were lacking a mobile version, and elements
to encourage conversion. The task at hand was to keep the overall look,
yet amalgamate several duplicates and optimize the website for modern day use.

After working with multiple marketing firms in the past, the team at Yegendorf Rashid found their website performance to be lackluster. They needed to work with a single legal marketing agency that would take care of everything; social media, SEO and website design all into one marketing package.

Redesign

The online presence of the firm was outdated and limited prior to working with dNOVO Group. Our first objective was to rework their online image. We have designed a new logo, consolidated existing websites into one, and built a fresh modern website that both looks good and converts well.

Yegendorf Rashid Law Firm SEO

After choosing a URL and optimizing the website for maximum conversion, it was time to focus on the SEO campaign. The goal was to establish the firm as an authority in the legal field, improve website traffic, boost reach, and generate new leads. After reviewing the market and researching potential strategies, we settled on high volume keywords to focus on and directed our efforts towards them.

02

Legal Web Design

  • Website Consolidation

    Several existing websites of Yegendorf Rashid were merged into one, with proper URL structure and unique content attributes.

  • Content

    Our team of legal content writers developed new content that highlights the services the firm offers, recent legal cases as well as blog articles relating to the industry.

  • Visual

    The website was reworked and updated in order to be more modern and sleek, while keeping existing design. The goal was to maintain overall style, and incorporate the new logo, while improving on back end technology.

  • Conversion

    In order to increase engagement and conversion added call to action buttons and forms, as well as testimonials and awards.

  • Back end

    The backend of the website was restructured and cleaned for ease of use. This helps making any changes to the website as well as shortens the load times.

03

Legal Marketing

  • Content Marketing

    dNOVO Group has reached out to various Legal publications, and association on behalf of the client in order to increase exposure in the industry.

  • Video Marketing

    The marketing team focused on development of a Youtube video series for Yegendorf Rashid that discussed various practice areas of the law firm and introduced the lawyers themselves to the would be clients.

  • Google Places Optimization

    One of the key tasks was to optimize a local business listing on Google in order to appear for major category searches in the top 3 results. Our team has utilized client outreach strategies for positive review generation.

Legal Marketing Formula: Yegendorf Rashid website google business profile

Project Result

We were able to redesign the website and increase lead flow

What makes us a good fit?

Our focus lies on clients who want
to dominate their niche and …..

  1. Can handle an influx of new clients.
    You have systems in place to process and sign up new clients.
  2. Maintain open and regular communication.
    The only way this works is if we talk
  3. Seeking a turnkey marketing partner.
    We cover it all: content, link building and ROI-based paid search
  4. Ready to commit a budget of $4,000+ /month
    We provide aggressive ROI, by going all in with our resources

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Focus On What You Do Best

Leave the web to us