What is Geofencing?
Geofencing defines a virtual boundary around a real physical location in a software-based geographical information system (GIS). Then accordingly, serve ads to users that enter that virtual boundary. By utilizing this marketing strategy, you can target your business location, competitor locations, trade shows, events, households (via addressable geofencing), and nearby streets and stores. The possibilities for marketing and profit-earning opportunities are countless.
It uses GPS, radio frequencies, and Bluetooth beacons to communicate between your business and prospective customer’s smartphones. Through geofencing, you can create a virtual perimeter for your targeted location and notify prospects and customers with ads as soon as they enter that boundary.
Not only does your business get noticed, but also makes them aware of the new deals, sales, or offers that they may not know of. All of this can prompt them to take the desired action or stop by at your store within the vicinity, thereby, increasing your conversion rate.
Use Geofencing to Convert Prospects into Actual Customers
dNOVO Group – Use Geofencing to Connect, Communicate and Convert Prospects into Actual Customers.
Do you want to capture a bigger market share? Are you looking for ways to attract and convert qualified leads into buyers? Then integrate geofencing in your digital marketing mix.
dNOVO Group is a leading Toronto-based digital marketing agency specializing in geofencing marketing across Toronto, Canada.
We are dedicated to providing clients with a complete setup and fully managed geofencing campaigns at affordable prices. We leverage our rich experience, unmatched expertise and technical capabilities to laser-target prospects. We use location-based advertisements strategically and smartly for optimum results. The best part about the geofencing strategy is that most potential customers are already ready. This is because more than 90 percent of the smartphones in Canada are compatible with geofencing technology.
Thus, by utilizing our geofencing services, you can get your business noticed by potential customers at the right time when they are near your physical location. Moreover, we have the knack and the know-how to use unstructured data and programmatic infrastructure for best performance and outcomes.
Rest assured, we can take your digital advertising campaign to the next level and get you the desired results. That is not an overstatement. We have done this for numerous clients; we can do it for you too.