When you run a simple Google search for lawyer SEO, you’ll get a list of agencies that all claim to get your website to the top of the search engine. It’s important to take your time and find the best SEO for law firm. Not all SEO providers are well versed with marketing legal services. There are a number of questions you should ask yourself before you decide to finally hire the SEO provider.
Do they have a good track record?
First things first, you need to find out if the SEO agency has helped other law firms or lawyers to obtain great results on Google. Most SEO agencies will have a list of clients they have worked with before on their website. Visit the websites of some law firms they work with to see what kind of traction they have on certain relevant keywords that you may also be targeting. If their clients are ranking well, this could be an indication that the SEO provider can actually deliver. Don’t just trust their word, make sure you ask for referrals and do your own due diligence.
What is their plan to make it happen?
If the SEO provider promises big gains in a short time period, find out how they intend to achieve this. There is no magic when it comes to SEO. Everything takes time and you’ll need a good strategy to achieve your goals. To get the best you need an expert with an in-depth understanding of how search engines work, the latest algorithms and best practices. SEO experts need to be totally committed to doing all it takes to achieve the ultimate goal, which is to rank on Google. The SEO provider should come up with a practical strategy to demonstrate how they intend to help you achieve your goals. Don’t be carried away by jargon that’s often used by search experts to mislead clients. A good SEO provider will be ready to explain to you the strategy clearly enough so that you can follow through and always be on the same page.
Does the SEO agency offer complementary services?
A good SEO agency for your law firm should also offer other complementary services such as website design, social media advertising, and content writing. When you have all the services under one roof, it’s not only cost-effective but also hassle-free for your marketing team. Furthermore, for search engine optimization to work, you’ll need to focus on other areas such as making sure your website is responsive and user-friendly, which the agency should still be able to help you with. Some agencies even offer custom-made packages that will include all the services you need to put your law firm website on the map, digitally. Even if you don’t need other services, it’s always a good idea to work with a full-service SEO firm, should the need arise later.
Is their website up to par?
One of the things many people overlook when hiring a professional is whether they do practice what they preach. For instance, if you want to hire an agency that insists on the importance of social media, are they active on popular platforms themselves? Is their website fast, responsive and user-friendly? What’s their rank on Google if you search for lawyer SEO in your area? If the agency is unable to rank highly for their own relevant terms, what makes you think that they can achieve anything better for your law firm? Before you go too far and even request for a proposal, take a step back and analyze what the agency has done for itself.
Can they meet your SEO needs?
Some SEO agencies will go an extra mile and hire professionals outside their field to ensure clients get the expertise needed. For instance, some agencies hire legal professionals to write blog posts, especially on sensitive topics. Find out if the agency is willing to do this for you whenever necessary. While it’s not a must that you hire a big SEO company, it’s always safe to ensure the people you hire are capable of meeting your needs.
Is their focus exclusively on law firm SEO?
The best SEO for law firm comes from an agency that specializes in law firms. Ranking for legal services requires skill and experience. In fact, lawyer SEO is a very specialized field. You’ll need to implement a strategic approach in order to achieve your goals. If you hire an agency that has no experience working with law firms, you’ll be taking a huge risk.
Do they offer flexible contracts?
SEO is one of those services where you shouldn’t be forced to sign a long-term contract. Granted, search engine optimization doesn’t work overnight and you’ll need a lot of patience to start seeing big results. However, the legal marketing agency should be able to allow you to see their efforts before you can commit to a long-term contract. The right agency will first demonstrate the kind of services they are able to deliver before they insist on keeping you in the long haul.
Are they highly rated/reviewed by previous clients?
It’s always advisable to check reviews and ratings of customers before hiring. We emphasize on this before choosing SEO providers. Check the main review websites for any information you can find about the legal marketing agency. If you can’t find any substantial reviews on other platforms, ask them to give you at least 3 previous clients they have worked with recently. Call these contacts to get feedback on the services rendered.
It’s possible to get your law firm website to the top of Google by getting the best SEO for law firm. When you partner with us, you’re working with an agency that’s reliable, honest and strategic. Our track record speaks for itself. If you ever need SEO experts who are passionate about what they do, get in touch with us today.