Involves All Aspects of Online Marketing for Your Business
Aimed Specifically to Retain Visitors and Increase Conversion Rate
Is a Key To Your Success
We offer Calgary law firms an all-inclusive 360° approach to turnkey digital marketing. We specialise in designing tailor made online marketing solutions that will draw convertible traffic to your website and help you to grow your business.
We’ll combine our years of experience in lawyer marketing with the intimate knowledge you have of your business, to design an online marketing strategy that accurately reflects your professional and business values.
The end result is a persuasive online presence that will build trust in your business and in your professional prowess. Our creative teams are trained to work with you to create a Search Engine Optimised website that draws and converts traffic helping you to grow your business.
We specialise in designing creative, functional websites that will draw traffic to your business 24/7. Your Calgary law firm’s website is like the welcome mat to your business. It should invite potential clients and build trust with current clients so that they keep returning.
Interesting SEO optimised content is key to attracting new clients and building trust in your professional abilities. Here you can demonstrate your industry knowledge and answer the questions that potential clients may be asking. The key is to draw and keep the attention of clients that are most likely to want your services.
It is vital that your website migrates seamlessly from one digital device to another with no loss of clarity or functionality. Our website designers are some of the most talented in the industry and they’ll work with you to build a functional website tailormade to suit your business.
At the dNovo Group we specialise in SEO optimised content specifically designed to draw interest to your website and clients to your law firm.
Today, Google is the first port of call for most people seeking professional services. Google, and all other search engines, will return a search engine page to the user according to rank. Most users don’t look beyond page one, so you need your business at the top of the search engine ranks.
The best way to ensure that your website is delivered to the user at a time when they are looking for a service just like yours is to ensure that your pages contain SEO optimised content.
In the world of the search engine, the rules of the game change daily. Our team stays abreast of the latest changes driving sites up the ranks. We’ll combine a raft of tried and tested techniques and innovative new ideas to create a digital marketing solution as unique as your law firm, ensuring that you get a decent return on investment.
Let us help you to grow your law firm through careful targeting, cutting edge website design and interesting SEO optimised content that will draw the crowds.
The dNovo One of a Kind Practice Management System is designed to fully integrate with your online marketing strategy. Built upon a foundation of solid marketing experience in the legal industry we can offer you cutting edge digital marketing advice and top-class SEO that will see your site climbing the ranks of search engines across the Internet.
Our case studies reveal the extent of our expertise and our ability to put our ideas into practice. We are proud to say that we have helped to grow some of the best legal firms in the industry by working with them to develop marketing strategies that work.
Our well-respected Advisory Board includes experts in various functional and professional areas. Many have started and grown their own successful businesses. The board members help us to stay one step ahead in the fast-growing world of digital marketing.
We know that our success depends on yours, so when we work on your online strategy, we’re growing our business too.
If you don’t have a website in the age of digital, your marketing strategy is incomplete. In today’s world, every firm needs a well-designed conversion friendly website. That’s where we come in. While you look after your clients, and by extension your business, we’ll design a beautiful, functional, fast downloading website. A well-designed website will attract and convert traffic, growing your business and your bottom line.
Before we even start to design your website, we’ll sit down with you and get an understanding of your business, your industry and your competition. We use this information to tailor a bespoke website that captures your values. It must also meet the expectations of your clients for a personalised and professional experience.
We’ll analyse the industry and explore the competition to design a website that surpasses theirs. Once you’re happy with the design we go live. Then we monitor your site analytics and make adjustments as required.
Webpage design is an integral part of a cost-effective market strategy. It opens doors to a wide range of online opportunities.
Use your website to Introduce potential customers to your business with integrated videos and photos. Answer questions and develop relationships.
Conversions count and converting traffic to sales is all about building trust and developing brand recognition.
We partner with leading industry specialists to create a simple design layout with easy to navigate fast-downloadable pages.
Our designs move seamlessly across any digital interface ensuring that your business looks good wherever it is viewed.
With most people searching for services on mobile devices such as smartphones and tablets, it is essential that your website is mobile responsive. Your site must migrate from desktop to smartphone with perfect clarity and high functionality no matter what the content.
Your website should showcase your business, welcoming visitors 24/7. Use yours to facilitate business by opening your appointment slots to online bookings, introduce your staff and showcase your industry knowledge.
Grow brand recognition and develop a relationship of trust with current and potential clients through a website that stands out from the crowd.
Together we’ll develop winning web designs tailored to the needs of your business, enhancing your brand and growing your customer base.
The Internet is a formidable marketing channel, but with the millions of businesses clamouring to get their product seen, getting yours noticed could present problems. Unless you understand the science of search engine optimisation also known as SEO those top-ranked spots may be out of your reach.
SEO is the art of optimising your webpage so that your business benefits from the unpaid, organic traffic using search engines.
There are 3.5 billion Google searches every day according to Internet live stats. Only a third will look beyond the top five ranked webpages. So, brands in the coveted top spots automatically benefit from an increase in traffic. When your business makes it to the top, potential clients have a good chance of landing on your website just when they are looking to buy products like yours.
People start their search for goods and services by putting keywords into a search engine such as Google or Bing. Search engines aim to deliver quality results, so they match superior web pages with the key words used.
The search engines all use algorithms that take various factors into account before delivering the SERP to the user.
Search engine algorithms are constantly changing, making it difficult for business owners to keep up to date with the current ranking criteria.
SEO professionals study the algorithms, keeping abreast of the changes to ensure that their clients’ webpages climb the ranks to the top positions. The algorithms look for user friendly, easy to navigate websites. They look for quality content that features the relevant keywords or phrases that users employ to find your product or service.
In addition to content, to make it up the ranks you’ll need a mobile-friendly, up-to-date and relevant website.
The SEO professionals at the dNovo Group specialise in both on-page and off-page SEO.
On page SEO is all about the content and the relevance of keywords.
Off-page SEO is not as easy to control as on-page, since it includes quality back links, likes and shares. It is all about improving the perceptions of relevance, authority and trust in your site.
If your content is interesting and engaging, users will share it. Publishing interesting content on both your website and your social media pages will attract shares and likes. This is just one of the ways that we can help you to optimise your website.
Paid search is also known as Search Engine Marketing.
Paid search ads are those that you see at the top or bottom of the Search Engine Return Page. Most businesses pay per click PPC, but some may choose to pay per view CPM or for customers who take action CPA.
Paid search ads cost a defined amount for each action. When you decide to use paid search, you decide how much you will pay per click and you set a limit for the entire campaign.
PPC is the mostly widely used by a long way. Ranking with paid ads depends on a number of factors. These include how much you’ve paid, the quality of the ad and of course its relevance. Superior web and landing pages also have an effect on the rank.
If you have decided to use Google Ads you can show your ads on either or both of the advertising platforms, Google Search Network or Google Display Network.
Display ads are different Paid Search Ads as they generally pop up in web pages. Most have a call to action.
There are several benefits of paid search:
Paid search combined with search engine optimised pages will get your business noticed by potential customers just when they’re looking for services such as yours.
Social media has become an integral part of our everyday life. Billions of people across the world tune into their social media pages every day. Companies that nail the art of marketing on social media make videos and write content that people want to share. In so doing they increase their reach. Cost effective and versatile, social media marketing is all about communicating with your customers current or potential.
If your business is not present on the various social media platforms you are missing out on a great opportunity to grow your brand, engage with your customers and drive traffic to your website. Careful selection of the target audience matched to content that will engage them is key to a successful social media marketing campaign.
Your social media presence can help you to optimise your webpages, since search engines optimise for backlinks, shares and likes. Social media can help you to deliver these.
Paid social campaigns and promotions with compelling calls to action, both offer a sure way to expand your reach, growing your clientele and your business.
You can make the most of your budget and run effective and efficient campaigns, since all of the major social media platforms offer detailed analytics. So, you can monitor the impact of your social media marketing and advertising campaigns and make adjustments to optimise them.
All of the platforms also offer advertisers cutting edge targeting tools with factors that include not only demographics, but interests, past buying habits and much more.
Use social media to communicate in person with current customers and connect with new ones.
You can showcase your industry knowledge by writing expert content. Show off your offices and introduce your staff through photographs and videos.
Social media is also a great way to advertise your practice by asking happy customers for reviews. It offers business people ample opportunity to publish a range of interactive content, videos and photography.
Managing the reputation of your brand is essential to every business, even more so if you’re a group of lawyers or doctors running a professional practice. Here trust and long-term relationships are built over time and retaining that trust is paramount.
Reputation management is all about managing people’s perceptions of the business. It has always been a vital part of brand management. And it has never been more so than in today’s world as news quickly travels from person to person via social media. In this environment, it is essential that you monitor your online reputation and take steps to mitigate any damage.
You can take positive steps to build your online reputation
97% of people checking online reviews of local businesses when researching suppliers and 90% of them admit that they are influenced by the reviews. This is why successful businesses stress the importance of reviews when setting up their online marketing strategy. Reviews are often present on the website and on several social media sites so you’ll need monitor all of them.
So, how do you prevent those bad reviews from creeping in and damaging your reputation. After all you’ll never please all of the people all of the time. That one bad review is bound to happen sometime. The solution is to have your clients post the reviews on your own proprietary site. Pick the reviews that you’ll want to share online and contact the unhappy clients to resolve their issues.
Your reputation is important. The good news is that building and maintaining your online reputation is manageable if you know what steps to take.
Content is a vital element of your online marketing strategy. It’s what separates the mediocre from the outstanding when it comes to web pages and social media engagement. Whether yours is a medical or law firm, content is essential for the optimization of your webpages.According to Internet Live stats there are 1.5 billion websites on the Internet. A Chartbeat survey determined that 55% of visitors spend 15 seconds or less on a webpage before moving on. So, how do you keep your audience engaged? As lawyers or doctors how do you ensure that you grow your practice?
All good content should start with the audience in mind. You have to understand your target market to attract the right traffic. To draw traffic, you must answer a question or fill a need. Your blogs should offer tangible value. They should include trending topics. If you can personalize your blog, you’ll sound more authentic.
Engaging expert content should underscore your skills and knowledge, at the same time building brand credibility.
Good content offers you the opportunity to showcase your expertise. It should also give your followers a reason to share, spreading your reach.
When visitors to your website find the professional advice that they are looking for, you have a good chance that they may follow through by using your services.
Blogs that cover the different areas of expertise in your legal or medical practice will make visitors aware of the complexities of your business and draw them to seek professional advice. Adding a compelling call to action will help to convert the traffic.
If it’s professional content you’re looking for, the content writers at the dNovo Group will get to know your business. They’ll use this in conjunction with your professional knowledge to write blogs that cover the various areas in which your practice excels.
Good content writing should earn you backlinks and shares all of which will improve your ranking on the search engines, expanding the traffic to your site. We know it’s not all about the traffic, it’s conversions that count, so we make sure to include powerful calls to action that will grow your business.
Videos viewing has grown exponentially over the last few years. According to Band Watch, YouTube is the second largest search engine on earth. A billion people watch videos online every month.
So, if you haven’t included video in your online marketing strategy, you’re almost certainly losing out.
Bring your business to life for the man on the street. A video is a great way to introduce your staff. Take a walk through your practice, demonstrate some legal skill or offer advice on procedures. Experiment with virtual and augmented reality.
Get involved in the local community and take a video to demonstrate community spirit. Learn from the websites of successful opposition medical and legal firms. There’s no need to reinvent the wheel.
People are deeply influenced by customer reviews. Arrange for your customers to do a legal or medical testimonial on video and share them on your website or social media pages. Videos of case studies can showcase just how your expert advice has helped others to solve a problem.
Many marketers now use video ads to attract customers, but these present particular problems as longer ads that fail to quickly grab the attention of the viewer are quickly shutdown. Clever scripting can help to draw the viewer in and keep his attention.
Before you embark on the video scripting and filming you should have a clear vision of its purpose. Everything that you do should support that purpose. You should know your target market and then design content that will attract the attention of the target audience.
At the dNovo Group we have a talented film crew who script and record interesting videos with the customer in mind. They’ll also help to select the right type of content for the media platform you plan on using.
With our top of the range video and sound equipment, we are confident that the video that we present you with in the end will be professional, of a high quality and quickly down-loadable.
Beautiful professional photographs can only enhance your website if they are carefully selected and not too crowded.
When populating your site with photos, quality always beats quantity.
Photographs should shape the visitors’ perception of your business. They should reveal what you are all about and what you aspire to become.
Photographs should represent your brand. They should form an extension of your content. Together they should extend your reach and improve your reputation.
Use portraits to introduce yourself and your team so that visitors can put a face to the name. This way visitors to your site will feel that they know you.
In the legal and medical practice this is a particularly useful strategy since trust and long-term relationships form an integral part of the professional relationship.
Getting good legal or medical portraits is neither a time consuming nor expensive process. All that is required is for your staff to dress professionally, and let their personality shine through while the photographer does his job.
There are many aspects of your business that you could showcase through photographs on your website or on social media. Offer visitors to your pages a glimpse into your premises. Show off your procedures or state of the art technology and take the mystery out of the business.
A word of caution, the size of the file matters. High definition photographs are often very large. Too many of them will increase the length of time that it takes to download your website, especially if the visitor happens to download it on their mobile device.
Part of being successful is giving back to the community in more ways than one, and that has always been important to me and my practice.
For more than 30 years, Salvatore Grillo has been recognized for helping shape personal injury litigation in the Greater Toronto Area.
Having a team of solid, caring people is key to success.
A personal injury lawyer with 35 years under his belt, recognized as a Specialist in Civil Litigation by the Law Society of Upper Canada. Howard has pleaded cases in the Superior Court of Justice, the Divisional Court and the Ontario Court of Appeal.
A custom unique approach to marketing is needed, formulating a complete plan to bring all elements into alignment
Mr. Jeffery, an Immigration Lawyer and a Certified Specialist, provides the full range of Canadian immigration appeal and litigation services, such as Judicial Review before the Federal Court of Canada, and Appeals to the Immigration Appeal Division.
On you FREE initial consultation we’ll ask you to tell us your story, and based on that we’ll give you ideas of how do you get more leads online, and how we can help it