Turnkey

Digital Marketing for Lawyers and Law Firms Ottawa

Take The Lead

No Long Term Contracts, Just Monthly Accountability.

We Believe in Our Work!

360-Degree Approach

Involves All Aspects of Online Marketing for Your Business

Award Winning Design

Aimed Specifically to Retain Visitors and Increase Conversion Rate

Advisory Board of Professionals

Is a Key To Your Success

Transforming Our 360° View of Your Ottawa Law Firm into a Winning Digital Marketing and SEO Strategy

We partner with law firms across the continent. Digital marketing and SEO is our business. We’ll use our skills to help your law firm to become one of the most successful in Ottawa

Our approach to digital marketing is to take an ell-embracing view of your business, its objectives, goals and values and then to craft a digital marketing strategy tailored to the needs of your law firm.

Our creative team has years of experience in the field of digital marketing and we’ll combine our comprehensive knowledge of the market and the industry with innovative ideas to ensure that your business makes the best of the marketing opportunities available.

We’ll help you to grow your business through the development of a fully functional and inviting website, interesting SEO optimized content, and an integrated social media presence. The ultimate goal is the acquisition and retention of clients that will ensure that your business grows along with your bottom line.

Designing Functional SEO Friendly Websites for Lawyers in Ottawa

The First Step on The Digital Marketing Journey Starts with A Beautiful Functional Website Supported by Clever SEO that Will Set Your Ottawa Law Firm Firmly on The Path to Success.

In the today’s online world, your digital marketing strategy must start with a beautiful, functional website that migrates seamlessly between various digital devices. Your website welcomes visitors to your business day in and day out. In designing your site our goal is to convert those visitors to clients.

An engaging website contains content that resolves a problem or answers a question for the user. It must be easy to navigate. It must download quickly and it must look good and remain operative whether it is viewed on a smartphone, a tablet or a laptop.

Our goal for your website is to develop a feeling of trust in your brand, a knowledge that your business epitomizes professionalism and industry best practice. We’ll show you how you can use your website to show would-be clients around your business, and introduce them to your employees. We’ll help you to showcase your industry knowledge and we’ll help you to communicate with current and potential clients.

We employ some of the best web designers and SEO content writers in the industry and we’ll work with you to ensure that your website stands out from the competition.

Case Studies

Real life examples of successful internet marketing campaigns for our clients. Website design, practice management, branding and ultimately digital marketing involving Law Firms, Medical Practices, and Service based Businesses.

Grillo Barristers

Top personal injury firm and the marketing behind it.

0 %
Growth in online leads
0 +
Keywords in top 3 positions

Matthew Jeffery

Top law practitioner works in conjunction with dNovo Group to dominate his field.

Howard Yegendorf

Personal injury law firm in Ottawa – a story of success

0
12 times increase in ranked keywords

SEO Friendly Content for Lawyers in Ottawa – Providing You with an Online Marketing Partner

In Using SEO Friendly Content Your Ottawa Law Firm Can Tap into One of the Finest Marketing Strategies Available Today

SEO is the means by which we ensure that your website ranks up the search engines in response to certain keywords. It is SEO that will ensure that your website reaches the user at just the time that they are looking for services like yours.

Search engines use a set of algorithms to match websites with search requests. These algorithms change constantly. Without expert knowledge and keen investigative skills, it is difficult to keep abreast of these changes.

Our specialist SEO teams have years of experience in back and front-end optimization of websites. We can help you to publish interesting, optimized content that will have you ranking up the search engine return pages. We’ll help you to target the audiences that you most want to see on your website and then we’ll ensure that you convert the traffic to sales. Our team monitors results and makes adjustments to ensure that your website gains momentum over time.

Our success depends on yours. We’d love to help you grow your business.

We Offer the Best Integrated SEO and Digital Marketing Strategy for Law Firms in Ottawa

The dNovo Business Proposition is supported by an Expert Advisory Board that Will Ensure that Your Ottawa Law Firm has a Competitive Edge in the World of Online Marketing and SEO

We offer you the One of a Kind Practice Management system that has been designed specifically for law firms just like yours. The system will fully integrate with your online marketing strategy.

We develop comprehensive digital marketing systems which we base on years of experience in the world of marketing for the legal fraternity. We build our systems on a solid foundation of marketing within the industry.

We’re proud to say that we have helped some of the most successful law firms to grow their business and their client base. Our respected Advisory Board ensures that we stay abreast of all the major trends in the industry. The members of the Board include experts in various business functions. Many of them have started and grown their own businesses so they understand the processes and the importance of clever marketing.

A fully integrated digital marketing strategy is the first step to business success. We can help you to set it in motion.

Full Range of Digital Marketing Services

Website Design – Driving Your Marketing Strategy

If you don’t have a website in the age of digital, your marketing strategy is incomplete. In today’s world, every firm needs a well-designed conversion friendly website. That’s where we come in. While you look after your clients, and by extension your business, we’ll design a beautiful, functional, fast downloading website. A well-designed website will attract and convert traffic, growing your business and your bottom line.

Developing a Mobile Conversion Friendly Website

Before we even start to design your website, we’ll sit down with you and get an understanding of your business, your industry and your competition. We use this information to tailor a bespoke website that captures your values. It must also meet the expectations of your clients for a personalised and professional experience.

We’ll analyse the industry and explore the competition to design a website that surpasses theirs. Once you’re happy with the design we go live. Then we monitor your site analytics and make adjustments as required.

Webpage design is an integral part of a cost-effective market strategy. It opens doors to a wide range of online opportunities.

Use your website to Introduce potential customers to your business with integrated videos and photos. Answer questions and develop relationships.

Conversions count and converting traffic to sales is all about building trust and developing brand recognition.

Seamless Migration from Smartphone to Laptop

We partner with leading industry specialists to create a simple design layout with easy to navigate fast-downloadable pages.

Our designs move seamlessly across any digital interface ensuring that your business looks good wherever it is viewed.

With most people searching for services on mobile devices such as smartphones and tablets, it is essential that your website is mobile responsive. Your site must migrate from desktop to smartphone with perfect clarity and high functionality no matter what the content.

Web Design

A Winning Web Design to Grow Your Brand

Your website should showcase your business, welcoming visitors 24/7. Use yours to facilitate business by opening your appointment slots to online bookings, introduce your staff and showcase your industry knowledge.

Grow brand recognition and develop a relationship of trust with current and potential clients through a website that stands out from the crowd.

Together we’ll develop winning web designs tailored to the needs of your business, enhancing your brand and growing your customer base.

Search Engine Optimisation

The Internet is a formidable marketing channel, but with the millions of businesses clamouring to get their product seen, getting yours noticed could present problems. Unless you understand the science of search engine optimisation also known as SEO those top-ranked spots may be out of your reach.

SEO is the art of optimising your webpage so that your business benefits from the unpaid, organic traffic using search engines.

SEO a Vital Link to the Customer

There are 3.5 billion Google searches every day according to Internet live stats. Only a third will look beyond the top five ranked webpages. So, brands in the coveted top spots automatically benefit from an increase in traffic. When your business makes it to the top, potential clients have a good chance of landing on your website just when they are looking to buy products like yours.

People start their search for goods and services by putting keywords into a search engine such as Google or Bing. Search engines aim to deliver quality results, so they match superior web pages with the key words used.

The search engines all use algorithms that take various factors into account before delivering the SERP to the user.

Search engine algorithms are constantly changing, making it difficult for business owners to keep up to date with the current ranking criteria.

SEO professionals study the algorithms, keeping abreast of the changes to ensure that their clients’ webpages climb the ranks to the top positions. The algorithms look for user friendly, easy to navigate websites. They look for quality content that features the relevant keywords or phrases that users employ to find your product or service.

In addition to content, to make it up the ranks you’ll need a mobile-friendly, up-to-date and relevant website.

How to Pick the Right SEO Provider

On Page and Off Page SEO

The SEO professionals at the dNovo Group specialise in both on-page and off-page SEO.

On page SEO is all about the content and the relevance of keywords.

Off-page SEO is not as easy to control as on-page, since it includes quality back links, likes and shares. It is all about improving the perceptions of relevance, authority and trust in your site.

If your content is interesting and engaging, users will share it. Publishing interesting content on both your website and your social media pages will attract shares and likes. This is just one of the ways that we can help you to optimise your website.

Paid Search

Paid search is also known as Search Engine Marketing. 

Paid search ads are those that you see at the top or bottom of the Search Engine Return Page. Most businesses pay per click PPC, but some may choose to pay per view CPM or for customers who take action CPA.

Paid Search Ads – How They Work

Paid search ads cost a defined amount for each action. When you decide to use paid search, you decide how much you will pay per click and you set a limit for the entire campaign.

PPC is the mostly widely used by a long way. Ranking with paid ads depends on a number of factors. These include how much you’ve paid, the quality of the ad and of course its relevance. Superior web and landing pages also have an effect on the rank.

If you have decided to use Google Ads you can show your ads on either or both of the advertising platforms, Google Search Network or Google Display Network.

Display ads are different Paid Search Ads as they generally pop up in web pages. Most have a call to action.

The Benefits of Paid Search

There are several benefits of paid search:

  • Climb search engine ranks quickly – it takes time to climb the ranks with SEO alone. Combine your SEO with the benefits of paid search and get there quickly.
  • Increase your sales – sell to people who are actively looking for products or services just like yours.
  • Get free access to analytics – understand the demographics and the behaviour of the visitors to your site and use the information to improve your advertising.
  • Remarket to previous visitors to your site – Google AdWords can provide you with Remarketing Lists for Search Ads RLSA so that you can keep your expenditure down and still run an efficient campaign.

Paid search combined with search engine optimised pages will get your business noticed by potential customers just when they’re looking for services such as yours.

Social Media Marketing

Social media has become an integral part of our everyday life. Billions of people across the world tune into their social media pages every day. Companies that nail the art of marketing on social media make videos and write content that people want to share. In so doing they increase their reach. Cost effective and versatile, social media marketing is all about communicating with your customers current or potential.

Expanding Your Reach Through Social Media Marketing

If your business is not present on the various social media platforms you are missing out on a great opportunity to grow your brand, engage with your customers and drive traffic to your website. Careful selection of the target audience matched to content that will engage them is key to a successful social media marketing campaign.

Your social media presence can help you to optimise your webpages, since search engines optimise for backlinks, shares and likes. Social media can help you to deliver these.

Paid social campaigns and promotions with compelling calls to action, both offer a sure way to expand your reach, growing your clientele and your business.

You can make the most of your budget and run effective and efficient campaigns, since all of the major social media platforms offer detailed analytics. So, you can monitor the impact of your social media marketing and advertising campaigns and make adjustments to optimise them.

All of the platforms also offer advertisers cutting edge targeting tools with factors that include not only demographics, but interests, past buying habits and much more.

Superior Communication Through Social Media Marketing

Use social media to communicate in person with current customers and connect with new ones.

You can showcase your industry knowledge by writing expert content. Show off your offices and introduce your staff through photographs and videos.

Social media is also a great way to advertise your practice by asking happy customers for reviews. It offers business people ample opportunity to publish a range of interactive content, videos and photography.

Reputation Management

Managing the reputation of your brand is essential to every business, even more so if you’re a group of lawyers or doctors running a professional practice. Here trust and long-term relationships are built over time and retaining that trust is paramount.

Reputation management is all about managing people’s perceptions of the business. It has always been a vital part of brand management. And it has never been more so than in today’s world as news quickly travels from person to person via social media. In this environment, it is essential that you monitor your online reputation and take steps to mitigate any damage.

Building an Online Reputation

You can take positive steps to build your online reputation

  • Publish content – well researched, interesting content can help to build your reputation as an expert in your field. If, for instance, you’re a lawyer you could publish articles that cover the various fields in your business, or a medical practice could highlight procedures.
  • Make sure that you’re present on social media
  • List on local online directories
  • Promote reviews

Managed Online Reviews – an Essential Step to Reputation Management for Doctors, Lawyers and Other Professionals

97% of people checking online reviews of local businesses when researching suppliers and 90% of them admit that they are influenced by the reviews. This is why successful businesses stress the importance of reviews when setting up their online marketing strategy. Reviews are often present on the website and on several social media sites so you’ll need monitor all of them.

So, how do you prevent those bad reviews from creeping in and damaging your reputation. After all you’ll never please all of the people all of the time. That one bad review is bound to happen sometime. The solution is to have your clients post the reviews on your own proprietary site. Pick the reviews that you’ll want to share online and contact the unhappy clients to resolve their issues.

Your reputation is important. The good news is that building and maintaining your online reputation is manageable if you know what steps to take.

Blogging and Content for Medical and Law Firms

Content is a vital element of your online marketing strategy. It’s what separates the mediocre from the outstanding when it comes to web pages and social media engagement. Whether yours is a medical or law firm, content is essential for the optimization of your webpages.According to Internet Live stats there are 1.5 billion websites on the Internet. A Chartbeat survey determined that 55% of visitors spend 15 seconds or less on a webpage before moving on. So, how do you keep your audience engaged? As lawyers or doctors how do you ensure that you grow your practice?

Start With the Audience in Mind

All good content should start with the audience in mind. You have to understand your target market to attract the right traffic. To draw traffic, you must answer a question or fill a need. Your blogs should offer tangible value. They should include trending topics. If you can personalize your blog, you’ll sound more authentic.

Engaging expert content should underscore your skills and knowledge, at the same time building brand credibility.

Good content offers you the opportunity to showcase your expertise. It should also give your followers a reason to share, spreading your reach.

When visitors to your website find the professional advice that they are looking for, you have a good chance that they may follow through by using your services.

Blogs that cover the different areas of expertise in your legal or medical practice will make visitors aware of the complexities of your business and draw them to seek professional advice. Adding a compelling call to action will help to convert the traffic.

Wordpress for Law Firm Website SEO

Engaging Content and Blogging Driving Your Website Up the Ranks

If it’s professional content you’re looking for, the content writers at the dNovo Group will get to know your business. They’ll use this in conjunction with your professional knowledge to write blogs that cover the various areas in which your practice excels.

Good content writing should earn you backlinks and shares all of which will improve your ranking on the search engines, expanding the traffic to your site. We know it’s not all about the traffic, it’s conversions that count, so we make sure to include powerful calls to action that will grow your business.

Videography a Growing Trend

Videos viewing has grown exponentially over the last few years. According to Band Watch, YouTube is the second largest search engine on earth. A billion people watch videos online every month.

So, if you haven’t included video in your online marketing strategy, you’re almost certainly losing out.

Videography – Bringing Your Medical or Legal Practice to Life

Bring your business to life for the man on the street. A video is a great way to introduce your staff. Take a walk through your practice, demonstrate some legal skill or offer advice on procedures. Experiment with virtual and augmented reality.

Get involved in the local community and take a video to demonstrate community spirit. Learn from the websites of successful opposition medical and legal firms. There’s no need to reinvent the wheel.

People are deeply influenced by customer reviews. Arrange for your customers to do a legal or medical testimonial on video and share them on your website or social media pages. Videos of case studies can showcase just how your expert advice has helped others to solve a problem.

Many marketers now use video ads to attract customers, but these present particular problems as longer ads that fail to quickly grab the attention of the viewer are quickly shutdown. Clever scripting can help to draw the viewer in and keep his attention.

Videography by dNovoGroup

Start With a Purpose

Before you embark on the video scripting and filming you should have a clear vision of its purpose. Everything that you do should support that purpose. You should know your target market and then design content that will attract the attention of the target audience.

At the dNovo Group we have a talented film crew who script and record interesting videos with the customer in mind. They’ll also help to select the right type of content for the media platform you plan on using.

With our top of the range video and sound equipment, we are confident that the video that we present you with in the end will be professional, of a high quality and quickly down-loadable.

Photography

Beautiful professional photographs can only enhance your website if they are carefully selected and not too crowded.

When populating your site with photos, quality always beats quantity.

Photographs should shape the visitors’ perception of your business. They should reveal what you are all about and what you aspire to become.

Photographs should represent your brand. They should form an extension of your content. Together they should extend your reach and improve your reputation.

Introduce Your Team With Portraits

Use portraits to introduce yourself and your team so that visitors can put a face to the name. This way visitors to your site will feel that they know you.

In the legal and medical practice this is a particularly useful strategy since trust and long-term relationships form an integral part of the professional relationship.

Getting good legal or medical portraits is neither a time consuming nor expensive process. All that is required is for your staff to dress professionally, and let their personality shine through while the photographer does his job.

Photography by dNovoGroup

Showcase Your Facilities and State-Of-The-Art Technology

There are many aspects of your business that you could showcase through photographs on your website or on social media. Offer visitors to your pages a glimpse into your premises. Show off your procedures or state of the art technology and take the mystery out of the business.

A word of caution, the size of the file matters. High definition photographs are often very large. Too many of them will increase the length of time that it takes to download your website, especially if the visitor happens to download it on their mobile device.

154%

Average Increase in Client Flow for The First 3 Months

Our Business Advisory Board

Combining the Experience of Leading Business Professionals in Their Respective Fields – a Key to Success

Grillo Barristers

Personal Injury Lawyers

Part of being successful is giving back to the community in more ways than one, and that has always been important to me and my practice.

Sall Grillo

For more than 30 years, Salvatore Grillo has been recognized for helping shape personal injury litigation in the Greater Toronto Area.

Howard Yegendorf & Associates

Catastrophic injuries Lawyers

Having a team of solid, caring people is key to success.

Howard Yegendorf

A personal injury lawyer with 35 years under his belt, recognized as a Specialist in Civil Litigation by the Law Society of Upper Canada. Howard has pleaded cases in the Superior Court of Justice, the Divisional Court and the Ontario Court of Appeal.

Matthew Jefferey

Canadian Immigration Lawyer

A custom unique approach to marketing is needed, formulating a complete plan to bring all elements into alignment

Matthew Jeffery

Mr. Jeffery, an Immigration Lawyer and a Certified Specialist, provides the full range of Canadian immigration appeal and litigation services, such as Judicial Review before the Federal Court of Canada, and Appeals to the Immigration Appeal Division.

Serving Law Firms and Clinics Across North America

…because Everyone Needs a Good Web Design and SEO…

With Offices In Chicago and Toronto

Do You Want More Clicks Calls and Clients?

If We Work With You, We Don’t Work With Your Direct Competition

On you FREE initial consultation we’ll ask you to tell us your story, and based on that we’ll give you ideas of how do you get more leads online, and how we can help it

COVID-19 UPDATE:

 We are open for business and we continue to provide IT Services to existing clients and those seeking to grow their business further in this difficult time!