Lawyer SEO Chicago, Illinois

Why Chicago Law Firms Need Specialized SEO

Forget generic SEO campaigns that just copy what everyone else does. We plan, deploy, and execute SEO campaigns that maximize results by tailoring techniques to the Chicago market.

Chicago is one of the country’s most iconic cities, boasting its own cosmopolitan population and a history dating back centuries. We aim to speak the language of your target audience, accounting for their intent and behaviors to generate not just traffic but conversions. It’s this approach to SEO for law firms in Chicago that has won our clients so much success over the years.

We’ll help you target some of the leading search terms in Chicagoland, including:

• Personal injury lawyer in Chicago

• Car accident attorney in Chicago

• Immigration lawyer in Chicago

• Family lawyer in Chicago

The Windy City is a neighborhood-centric culture, which has an enormous impact on user behavior because what appeals to one side of the city won’t apply to the other. Research suggests that organic search drives as much as 66% of call conversions in the legal sector, and it’s easy to see the immense cost of falling behind.

Start your lawyer SEO campaign in Chicagoland and conquer the leading market in the Midwest with dNOVO today.

Technical Optimizations That Google Rewards

Great websites and brands used to be enough to win the day – but not anymore.

Google relies on more than 200 ranking factors to rank legal websites in SERPs. Don’t become yet another law firm agonizing over blogs and backlinks when the answer could already be staring you right in the face.

We begin every SEO campaign with an in-depth technical audit to determine whether your site is fully optimized for the Chicago market. Eye-catching web design isn’t enough to succeed in today’s search market, so here are just some of the things we do for you:

• Page Loading Speeds – Boost your page loading speeds to ensure your content loads instantly. Chicago legal clients are impatient and won’t hang around if your site is stuck rendering.

• Mobile Optimized for Commuter Country – Thousands of Chicagoans spend hours commuting to and from the office. Optimize your legal website for any device, ensuring you can be accessed wherever your target audience is during their day.

• Scheme Markup for the Growth Fastlane – Net one of those featured snippets to soar to the top of SERPs and be the first thing that prospective clients see.

• Site Architecture for a Better User Experience – Clean up your site architecture and optimize it for the ideal user experience. We clean up your URLs and simplify your site’s structure to ensure that Google can easily crawl and rank it.

Your website is the digital version of your office. Just like you wouldn’t want your physical practice to look shabby, we apply the same philosophy to your website. By doing everything we can to get under the skin of your site, we give you every advantage in the race to number one.

Local Chicago SEO Strategies for Attorneys

Want to know the secret to success in lawyer SEO in Chicago?

SEO isn’t about making your mark on the world stage but drilling down into the local microcosm of the areas you serve. Conversions only matter if they’re from people in your catchment area. Rather than publishing generic legal content and trying to appeal to anyone and everyone, we tailor your website to your stomping ground.

Some of Chicago’s primary areas we focus on include:

• The Loop

• Lincoln Park

• Gold Coast

• Near North Side

• South Side

We start by optimizing your Google business profile and building out content and backlinks to establish you as the number-one authority on legal issues in your area. By mixing in our knowledge of industry trends and local demographics, our attorney SEO in Chicago ranks you for those valuable “near me” keywords and gives you the best chance of success.

Unlike other SEO agencies, this is about conversions, not traffic.

Content That Generates Cases, Not Just Traffic

Content is king, but it’s time to leverage it to realize its full potential.

Approximately 87% of lawyers have a website, with nearly all of them also having a blog of some kind. Simply having a website and content won’t propel you up Google SERPs, but proper SEO for law firms in Chicago will.

We build the type of content that positions you as an authority and thought leader on the legal issues that matter most to the people of Chicago. Through blogs, landing pages, videos, images, and social media posts, dNOVO’s 360-degree marketing approach helps you reach and convert as many people as possible.

Some of the examples of content that creates cases include:

• Specialized case content.

• Answering the most common legal questions.

• Latest law changes in Illinois.

• Local ordinances in Chicago.

• Engaging multimedia content.

• Case studies demonstrating your success.

Creating content is one thing, but distributing it is quite another. Let dNOVO leverage our network to get your law firm featured on legal websites, law schools, and local news outlets to push your brand in front of your target audience.

Don’t build it and expect people to come. Let us build it, and we’ll take it to the people!

Strategic Link Acquisition That Drives Rankings in Chicago

Backlinks signal that your website is a trustworthy resource for legal issues in Chicago. A single high-quality backlink from a reputable resource will always be worth more than a hundred backlinks from random, low-traffic blogs.

At dNOVO, we focus on building relationships with the leading lights of the Illinois legal industry to grab you the links that will propel your brand to the next level. Moreover, we ensure that your bespoke backlinking strategy complies with the guidelines set by the American Bar Association.

Some of the opportunities we have uncovered for law firms in the past include:

• University of Chicago

• Loyola

• Northwestern

By getting your site’s name onto premium legal websites, including local news outlets and legal publications, we place your law firm in front of an audience that’s already primed to convert, giving you higher conversion rates and more business.

If you want to take advantage of a link acquisition strategy built around you that’s designed to stand the volatility of Google algorithm changes, get in touch with dNOVO today.

Analytics and Performance Tracking

Ensure you know exactly how your campaign performs with transparent reporting, showing you all the numbers that matter most.

We don’t deal in vanity metrics. We deal with metrics that translate directly and indirectly to a growing law firm. As part of our legal SEO services in Illinois, we provide regular, in-depth reports that show precisely what our SEO experts see.

We’ll load you up with the key performance indicators illustrating that your dollars are being put to work, including:

• Organic traffic

• Ranking increases

• Conversion rates

• New conversions

• Conversions by channel

• Neighborhood-specific performance metrics

Throughout the process, you know that your team of SEO experts working exclusively for you is always on hand to answer any questions you might have about your reports.

That includes channel-specific inquiries, including social media, your website, and dynamic phone number insertion for call tracking. We’re here to show you where your new business is coming from and how our work has produced the results you expect.

One of our core values is transparency, and that’s why we believe in showing you our results so you can make the best decisions for your business.

Why Choose dNOVO for Your Chicago Law Firm’s SEO

dNOVO is the leading agency for lawyer SEO in Chicago. For the last 12 years, we’ve guided Chicago legal practices, large and small, to elevate their businesses and achieve the growth they expect.

On average, our clients have seen their average monthly caseloads rise by 350%, illustrating the immense results we’ve achieved through our hyper-targeted attorney SEO in Chicago. But what makes us stand out from other SEO firms in Chicagoland?

• Experts in Legal SEO – We’re specialists in not only legal SEO but also the Chicagoland legal market. When combined, this gives us insights that other SEO agencies miss, allowing us to achieve the best possible results for you.

• Chicagoland Natives – Our team includes Chicago natives, giving us a greater understanding of the leading search trends across the city and within different neighborhoods, ensuring we can build bespoke campaigns primed for success.

• Tailored SEO Methodology – Our SEO methodology has been built across a lifetime of experience from our leading experts. This proprietary methodology accounts for Google’s best practices, the intricacies of the legal market, and the need for tailored campaigns to help you blow your competition out of the water.

• 100% Transparency – We’re a partner to our clients, giving you access to everything we see. Ensure you don’t lose sight of your SEO campaign with in-depth reporting from the trenches.

• Evolutionary Mindset – Our team is constantly learning and adapting to continuously produce incredible results for our clients. Whether it’s keeping up with the latest rumblings from Googling or integrating next-generation technologies into our processes, our mindset gives your practice the best chance of success.

Equip yourself with the tools you need to dominate Chicago’s online search market on your journey to becoming the number one law firm in your sector.

Conquer Chicagoland With Legal SEO Services in Illinois

Chicago’s cut-throat legal market is one of the hardest to crack in the country. Don’t flail around, hoping to get lucky in the years ahead. Turn to the experts in attorney SEO in Chicago. With our proprietary SEO methodology, focus on local SEO, and one-of-a-kind approach to every client, we offer the best possible chance of success for your firm.

Start your journey to the number one spot and turn visits into conversions with dNOVO. To learn more about what we can do to help, contact us for your free consultation today!