Lawyer SEO New York

Why New York Law Firms Need Specialized SEO

Specialized SEO is what wins business in the global melting pot of the Big Apple. Each borough (and even each neighborhood) is a separate market in itself, meaning what works for Brooklyn won’t work for Staten Island.

Fall behind the competition, and you may as well not exist. Simply put, the first position for the average Google keyword reaps 33% of total traffic. Anything after the first page is – for all intents and purposes – negligible.

Here’s an example of Ahrefs and SEMRush modeling for keywords:

• Personal Injury Lawyer NYC – 6,600-8,000 searches/month.
• Divorce Lawyer NYC – 3,600-4,400 searches/month.
• Criminal Lawyer NYC – 5,000-6,200 searches/month.·  Immigration Lawyer NYC – 3,000-3,800 searches/month.

On average, New York might represent 10% of the overall national volume of these keywords. These results demonstrate intent and the need for a specialized approach to each search term that’s relevant to what your firm does.

In short, hyper-targeted lawyer SEO aimed at intent, behavior, and demographics for each area of one of the world’s most diverse cities is the only way to take advantage of this highly lucrative market.

Technical Optimizations That Google Rewards

Your website is the gateway to your business for most of your clients. Approximately five million Google searches happen every minute, with 200 ranking factors used to determine who should rank first.

A pretty website isn’t enough to succeed in lawyer SEO in New York in the 2020s, which is where we come in. Beyond web design, we manage every intricacy that contributes to a better ranking, including everything under the hood of your online presence.

Examples of some of what we do for our clients include:

• Site Architecture – We clean up your architecture, ensuring clear navigation, straightforward URLs, and a commonsense content structure to help Google crawl your site.
• Page Speed – Give New Yorkers instant results when they click on any device. Our speed updates reduce load times and drop your bounce rates.
• Mobile Optimization – Ensure your future clients can access your site from any device on the go, straight from the subway.
• Schema Markup – We support your firm in snagging those lucrative featured snippets, ensuring you’re the go-to resource for legal topics.

All of this happens in conjunction with a detailed technical audit, identifying errors that the average might miss but Google doesn’t.

Local New York SEO Strategies for Attorneys

Connect with clients in your area to grow your business and dominate local search traffic. Clicks from outside New York are unlikely to lead to new business. Our law firm SEO company in New York helps you stand out in the Big Apple by taking the local approach to SEO.

Where other law firms produce generic content, we produce an SEO strategy that isn’t just New York-specific but borough-specific. Tactics like creating specific landing pages targeting local legal needs and optimizing your Google business profile support you in connecting with the community you serve.

But dNOVO goes even deeper.

We go the extra mile by substituting basic local SEO for hyper-localized attorney SEO in NYC. Instead of content focusing purely on a borough like Queens. We deliver content targeting specific neighborhoods, like Astoria in Queens, to capture those hyper-local searches and boost your geo-relevance.

Our hyper-local approach empowers our clients to dominate “near me” searches, which are proven to turn more traffic into conversions, providing even greater returns on your legal SEO services in New York.

Content That Generates Cases, Not Just Traffic

Are you investing in content?

Just 29% of marketers actively use content marketing to generate sales for their clients, but 50% said they plan to boost this investment in the following year.

Content is your free long-term marketing strategy, delivering consistent value and carving out your practice’s position as an authority in your legal niche. With dNOVO, our 360-degree marketing strategy provides diversity and value in your content to reach as many people as possible and drive leads.

We don’t produce content that creates traffic. We produce content that creates conversions. Examples of content we produce for some of the leading law firms nationwide include:

• Specific practice area content.
• Answering the most common questions that New Yorkers in your vicinity have.
• Developing multimedia content, including video, images, and more.
• Building content that addresses local statutes, bills, and other New York-related issues.
• Creating eye-catching case studies showing what your brand is all about.

Unlike other SEO agencies, our legal SEO services in New York don’t consist of throwing up content and hoping for the best. Our targeted distribution strategies aim to get as many eyeballs on your brand as humanly possible.

We leverage relevant Empire State legal platforms to distribute your content and demonstrate your expertise and thought leadership within the legal field.

Strategic Link Acquisition That Drives Rankings in NYC

Link acquisition is a tried-and-tested SEO strategy, but any old link won’t suffice. Additionally, restrictions on legal advertising mean you must tread carefully regarding the websites you team up with.

In New York’s cut-throat legal sector, backlinks are your signal to Google that your site is relevant, authoritative, and satisfies the expectations of searchers. At dNOVO, we understand that it’s not about quantity but quality.

That’s why we work with the sites we know signal authority and a premium legal brand to Google, including Justia, FindLaw, the New York State Bar Association, and more. We even reach out to relevant media outlets in your local area, enabling you to build your brand within your primary hunting grounds.

Link acquisition goes back to building relationships as part of mutually beneficial partnerships. However, what many forget is the need for sustainability. That’s why we only connect our clients’ brands with partners that won’t see them deindexed in the future, including:

• Law schools
• Bar associations
• Legal nonprofits
• Reputable media outlets

Link building takes time. Instead of frantically reaching out and trying to secure guest posting opportunities and backlinking opportunities yourself, let the experts take control by leveraging our existing relationships.

You focus on winning cases. We’ll focus on building backlinks to improve your local and regional relevance, empowering you to initiate a golden age of organic growth.

Analytics and Performance Tracking

How do you know that your law firm SEO company in New York is doing its job?

You don’t without regular comprehensive reports detailing the activity on your site.

Approximately eight in 10 Americans use Google search to look up local business information at least once a week but don’t assume that this means business.

The only marker of a successful SEO campaign is more conversions, more inquiries, and more legal clients. Everything else is either a vanity metric or a clue to uncover whether you’re on the way to generating more business.

We believe in keeping our clients firmly in the loop by producing consistent reports with all the details. Examples of the key performance indicators we examine for lawyer SEO in New York include:

• Organic traffic
• Bounce rate
• Conversion rate
• Ranking increases
• Qualified leads

Our SEO experts deep-dive into every channel you’re exploiting, whether that be social media, your website, or the phone. For example, we deploy call tracking through dynamic phone number insertion tied to organic search, so you know whether your calls are linked to our SEO efforts.

Conversion tracking across every facet of your online presence provides complete transparency. It goes beyond simple clicks and tracks clients all the way to completion.

It’s how we prove you’re getting a return on every dollar!

Why Choose dNOVO for Your New York Law Firm’s SEO

For over 12 years, we’ve worked with the American legal industry to grow law firms of every size. With an average monthly case increase of 350% for our clients, we’re determined to fill your case pipeline and fuel your practice’s expansion through our legal SEO services in New York.

Struggling to contend with one of the world’s most saturated search markets? Here’s why legal professionals turn to us:

• Specialists in Legal SEO – Law SEO is our specialty, combining in-depth industry knowledge with our years of SEO experience. We boast some of the most accomplished SEO experts on our team, giving you a competitive edge.
• Plugged Into New York – We’re connected to the Big Apple like nobody else, helping us to leverage neighborhood-specific search trends to increase your ranking and succeed within your practice area.
• Proprietary SEO Methodology – Our unique SEO methodology has been built and developed in accordance with Google’s best practices. We’ve created a unique model that combines legal-specific content, technical SEO, ethical backlink acquisition, and local SEO expertise to get real results for you.
• Transparent Reporting – Don’t outsource your SEO. Welcome a partner into your network. That’s the type of relationship we believe in at dNOVO, developing a fruitful partnership that keeps you in the loop as often as you prefer.
• Evolution – Only the strongest survive, and there are no exceptions in SEO. Our team is committed to continuous learning, allowing us to embrace new technologies, techniques, and algorithm changes to get you to the top of the mountain and keep you there.

dNOVO is all about providing you with something other SEO agencies don’t. As a partner with a long track record of achieving real results for our legal clients, we help you stay ahead of the game, establishing you as the premier law firm in your neighborhood.

Supercharge Your SEO With dNOVO

New York’s SEO landscape is among the most competitive in the world, but that doesn’t mean you don’t stand a chance. Gain the partner that will help you conquer the SERPs and blow past prestigious international legal giants with the SEO agency that understands what it takes to leverage hyper-localized SEO for law firms in NYC.

If you’re ready to experience a golden era of unprecedented growth for your law firm, contact us for your free consultation today.