On May 28th, 2020, Google announced on their Webmaster Central Blog of upcoming ranking signals for Google Search based on various aspects of page experience – a combination of Core…
Google Second Core Update of 2020 Rolled Out in the Middle of the Corona Virus Pandemic Causes Resentment Google’s second update in 2020, which was published in the middle of…
Most search marketers underestimate the impact that internal links have on their site rankings. We focus so much on building external links, which is commonly referred to as back linking…
The 2019 and 2020 no-follow link updates Before September 2019, no follow links were simply treated as a directive. Google obeyed the no follow tags as an indication that the…
Lead generation is a marketing term that refers to the initiation of consumer inquiry or interest into services or products of a business. The most common uses of leads are…
Google Maps has become an integral part of life and one of the most important tools from the tech giant. Where would we be without the omnipresent GPS data that…
What is Content Marketing? Content marketing, in a law firm’s context, is a strategic marketing approach involving the creation and distribution of such online materials as blogs, videos, and social…
Google Post is a relatively new feature that allows businesses and individuals to create content directly on Google that will rank highly in Google’s SERP (Search Engine Results Page) for…