Medspa Marketing Strategies for Steady Growth

MedSpa Marketing Overview

The medical spa industry is on the rise globally, particularly in Canada. It’s expected to be steadily growing over the course of the upcoming 5 years at a 15.2% rate. Some of the factors that drive this growth include the increased interest in non-invasive cosmetic procedures.

The country’s aging population wants to stop the natural course of things and look younger than before, and they have money to achieve this goal.

It might seem like it’s a perfect time for medical spa owners to relax and just enjoy the influx of clients. However, market growth always comes with the increase of competition. It’s safe to predict that more med spas will emerge in Canada in the upcoming years, and the competition will become tougher, as everyone wants their share of the market.

Your practice will need a strong med spa marketing strategy to survive the market boom. Luckily, you are in the right place. The experts of dNOVO MedSpa Marketing Agency have created this guide to help you increase your customer base and grow your practice with solid digital marketing strategies.

Learn more about Medical Marketing:

• Medical Marketing Guide
• Dental Marketing Guide
• Plastic Surgery Marketing Guide
• Chiropractor Marketing Guide
• IVF Fertility Marketing Guide
• LASIK Marketing Guide

Medical Spa Marketing Strategy Elements

In this guide, we discuss how to build a successful digital marketing strategy based on the experience and expertise of our Med Spa Marketing agency. The key elements of this strategy include:

• Website
• Search Optimization
• PPC advertising
• Social media Presence
• Email marketing

Website for Strong Online Presence

In many cases, the website is the first impression your med spa will have on your potential clients (and in some cases, it will also be the last one). You need to find a good balance between web design, usability, and information. Your web site should attain several goals:

1. Attract potential patients with SEO tactics.
2. Present your med spa as trustworthy and reliable.
3. Inform visitors about your services and location(s).
4. Convert visitors into clients.

Investing a significant budget in your med spa website development can help you attain your marketing and business goals. In this section, we discuss the must-have pages and elements.

Menu

A menu can help your potential patients navigate your website and find all the necessary information about your services and your location.

Doctor Faces

Med Spa marketing heavily depends on reputational capital and patient trust. One of the ways to earn that capital is by showcasing your practitioners on your website. You can create a specific page dedicated to medical staff, or incorporate it as a section of the “About Us” page, whatever seems better for you.

Our brain is very susceptible to images of other humans, especially to faces that immediately draw our attention. A photo of your doctor smiling sincerely and happily coupled with their degree, expertise, and experience can earn you many new leads.

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Service Pages

Service pages will help your customers to get as much information about your med spa as possible. In addition to that they can really help you build your SERP rankings in search engines for desired keywords. Check out the example below: we love this huge menu featuring so many services to choose from.

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Make sure that each page is optimized for search engines and has a lot of valuable information for your patients. Many people feel anxiety before procedures. You can use your page to explain the process in a simple and calming way, addressing their most frequent questions.

Location Pages

If you have several med spa clinics, creating a location page for each of them can help you attract local customers and boost your Local SEO.

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Contact Functionality

We suggest leaving as many means of communication as possible on your website. Provide a telephone number on top of the pge, visible all the time. Better yet, make it a button that automatically dials your number. Provide the address of your med spa.

Finally, invest in the booking appointment feature. Millennials and Gen Z extensively prefer text communication to phone calling due to a number of factors. That’s why having such a widget on a med spa website or a link to your page on a booking platform is a great way to convert visitors into paying clients.

Check out this gem in the screenshot below. You can pick the treatment and the doctor:

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Gallery

People fancy the before and after photos. Ask your patients for permission to publish photos with the results of your work on your website. We suggest against practices like in the screenshot below, where Med Spa edited the person’s photo and placed it on their main page. It is more professionally looking compared to those in their gallery (probably made with telephones), but experienced patients can immediately see it:

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Search Engine Optimization (SEO) for Med Spa

Having a good website isn’t enough to guarantee that new patients will find it on Google. Medical Spa market is highly competitive. That’ why you need a sold Search Engine Optimization strategy as a pillar of your med spa marketing.

Keyword research

Keywords are words and phrases that people use to look for certain things on the internet. They differ in volume (the number of searches per month), difficulty (the quantity of work you need to invest to get to the top of SERP), and intent (type of content people expect to find).

Content Strategy

Build your Content strategy around the chosen keywords. Good content strategy includes working on your web pages and optimizing them for the keywords and regularly writing new articles for your blog. This will drive traffic to your website.

Just remember to add CTAs in your blog posts referring your website visitors to your service pages. You need to build customer journey using interlinking.

On-Page Optimization

Writing good content isn’t enough. You need to optimise it to contain a certain keyword and be “crawlers-friendly.” Add keyword to your headers, meta tags (title and description), alt text of images, and throughout your copy. Don’t forget about focus keyword variations and LSI keywords.

Off-page Optimization

Offpage optimisation will help you build your domain authority by acquiring links from websites reputable in your industry and disaviwing the links from shady sites like casinos.

Technical SEO

Technical SEO aims to ensure that your website is user-friendly. Some of the best practices include:

1. Clean, structured hierarchial architecture.
2. Easy navigation.
3. No orphan pages.
4. No duplicate conten.
5. High website performance.
6. Having xml and robots.txt files.

Local SEO

Local Search Engine Optimization will help your business attract local clients. Add keywords containing your location(s) on your website (or create a dedicated page), e.g., laser hair removal Toronto. Acquire Google Business Profile. The latter will help your business appear on Google maps. It will show your contact data and online reviews.

Medical Spa Marketing Best Practices

In this section, we discuss some of the mest practices for your business that our agency uses for our clients. They will help you reach your target audience, increase brand recognition and brand loyalty, and build trust in your community.

PPC Digital Marketing Campaigns

PPC ads are a great way to attract new patients, bring new traffic to the website, especially if you’re only starting to your marketing effort and SEO campaign results will be seen in 6 months.

Two main types of banner ads include:

• Google Ads
• Social media advertising

PPC ads will help you spread knowledge about your brand and achieve maximum results in your other marketing campaigns.

Social Media for MedSpa

Accounts on social media platforms are must-have for med spa companies. They can help you build strong community around your brand, win more leads, grow your sales, get valuable backlinks to your website.

Email Marketing Campaigns

An example of med spa email header

One of the powerful strategies in your MedSpa marketing arsenal is email. We suggest using email marketing for four main purposes:

1. Nurturing leads.
2. New patient appointments reminders.
3. Improved client retention.
4. Acquring new clients.
5. Getting traffic to your landing pages.

Collect contact data of your leads using your contact

Hiring Med Spa Marketing Agency

Not all med spa companies are ready to put the necessary amount of marketing efforts. That’s why many choose to hire an experienced Med Spa Marketing Agency. dNOVO Group agency can help you:

• create new website or improve web design of the old one
• plan and implement lead generation campaigns
• grow your traffic and conversions.

Ready to grow your med spa business? Book a free one-hour consultation