Creating Top Of Mind Awareness Because Good First Impressions Aren’t Enough

Creating Top Of Mind Awareness Because Good First Impressions Aren’t Enough
dNovo Learning Center:

Networking is very crucial to the growth of your business. You may have the best products and services in the world – but if you don’t get your name out there – you and your business will not stand out. Many lawyers will spend a lot of time networking and building relationships, forgetting that creating a great first impression is just one way of stepping up your game.

If you’re looking for new strategies to improve your law firm marketing Chicago, make sure you employ the ones that will help you stay in touch with your network. Referrals are good for your business and the best way to get them is by maintaining relationships.

Here are the 3 steps that will help you stay in touch with your network:

1. Email Newsletter

For you to stay in front of your customer, you need to maintain a strong online presence, and one way is through an email newsletter. A good way to stay in touch is through an email newsletter sent out at least once a month. It is easy and inexpensive to get it set up. Once it is up and running, create content, build the newsletter, and then send it out.

In case you are busy and you don’t have time for this, you can hire a professional firm to handle this for you. With an email newsletter, you can reach your entire network at the push of a button, reminding them who you are and what you do.

2. Social Media

Maintaining a strong online presence is critical to business development and the best way to accomplish this is through social media. Some great tools you can use are:

  • LinkedIn: You can use it to connect with everyone in your network.
  • Twitter: You can set up a good profile to showcase your legal services.
  • Facebook: You can create a Facebook Business Page to interact with your clients.

To increase engagement in social media for law firm marketing Chicago, you need to create and publish content on a daily basis or at least several times a week.

3. Website or Blog

One of the most effective techniques for personal injury, immigration or employment lawyer marketing is to create a website or blog. After you set up a website or blog, make sure you position yourself as a credible expert and an authority in your niche. When you make a good first impression, the first thing a person does is look you up online.

If your website is not impressive or worst still, you don’t have one, they’ll start questioning your credibility and wonder if you’re the right person for the job.


It takes more than a first impression to create a mutually-beneficial relationship. Your first impression is still just a first impression. It takes repeated interactions to reinforce that first impression and win your prospective client’s trust.

Do you want to build a steady flow of referrals and repeat business for your law firm? dNOVO Group will help you create a marketing system that keeps you top-of-mind with your network and positions you as a credible legal expert.

Schedule a consultation with dNOVO Group to get your legal marketing Chicago on the right track for optimal and sustainable growth.