Best SEO Agency Toronto: Top Picks for [2025]

Toronto is home to numerous top SEO companies that offer diverse digital marketing expertise. In this comprehensive roundup, we profile some of the best SEO companies in Toronto, Canada. Whether you’re a business owner, marketing professional, or startup, you’ll find Toronto SEO experts here with ROI-focused SEO strategies to boost your Google rankings and drive growth. From local-focused firms to full-service digital marketing agencies in Toronto teams, these agencies serve a range of needs. Each profile below includes an overview, key services, ideal client types, and engagement model to help you hire an SEO agency in Toronto that fits your goals.

Why Hiring a Toronto-Based SEO Agency Matters

Toronto one of Canada’s most competitive digital markets, where search visibility can make or break a brand. Local agencies understand not only the algorithms that shape Google’s results but also the cultural nuances and search behaviors unique to Canadian consumers.

A local SEO agency Toronto businesses can trust offers more than just backlinks and keyword audits; it offers context. These experts know the difference between Bay Street intent and Queen Street slang. They understand how bilingual audiences search, how Google Maps ranks neighborhood listings, and how to localize content to resonate with customers in Scarborough, Etobicoke, or the downtown core.

Working with a Toronto SEO firm means faster communication, time zone alignment, and a team that can meet face-to-face when strategy demands collaboration. But more importantly, it means partnering with professionals who live and breathe the same ecosystem as your audience. Whether you’re competing in legal services, tech startups, healthcare, or e-commerce, a Toronto SEO expert knows what it takes to stand out on a crowded SERP.

Top 10 Best SEO Agencies in Toronto [2025 Updated List]

dNovo Group

dNovo Group is a Toronto-based digital marketing and SEO agency founded in 2011, known for its 360° approach to online growth. Uniquely, dNovo is an early leader in AI-driven SEO, optimizing clients for visibility on emerging AI search platforms (Google’s SGE, ChatGPT, Perplexity, etc.). The agency specializes in service-based industries notably, legal, medical, and home services and has expanded across Canada and the U.S. Its team emphasizes delivering qualified leads and improved local visibility for clients. dNovo also maintains a one-client-per-niche exclusivity, never working with a client’s direct competitor in the same market. This, along with no long-term contracts and transparent reporting, underscores a commitment to client success through measurable results.

Key Services

• SEO & AI Search Optimization
• PPC & Local Services Ads (LSA)
• Web Design & Content Marketing
• Exclusive Industry Focus
  

Ideal For

dNovo is ideal for service-oriented businesses that need aggressive online growth in competitive markets. This includes law practices, healthcare clinics, dental offices, and home improvement/service companies aiming to dominate local search.

Engagement Model

dNovo operates on a high-touch, results-driven engagement model. Notably, they require no long-term contracts, earning client loyalty through month-to-month performance. Clients receive detailed, performance-based reporting that links SEO efforts to rankings, traffic, and leads. The agency offers fully managed campaigns tailored to each client’s industry and region, with 12-hour daily support for responsive communication.

Search Engine People (SEP)

Search Engine People (SEP) is one of Canada’s most established SEO firms, with over 20 years in the industry. Founded in 2001, SEP has helped more than 2,000 Canadian businesses (from startups to enterprises) grow their online presence. Their team members, all based in Canada, are “borderline obsessed” with SEO and PPC. As Google’s first-ever partner in Canada, SEP has deep roots in search marketing and also holds top-level partnerships with Microsoft Advertising, Facebook, LinkedIn, and more.

Over the decades, this SEO firm in Toronto has evolved into a full-service digital agency while maintaining a core focus on search engine optimization. They’re known for tailor-made strategies that deliver better visibility, traffic, and conversions, backed by transparent processes and data-driven decision-making. Uniquely, SEP even guarantees certain SEO results (like leads and conversions), a promise they can make due to their extensive resources and agile approach.

Key Services

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM/PPC)
• Content Marketing & CRO
  

Ideal For

SEP is ideal for businesses of all sizes that seek a proven partner in search marketing. They have the bandwidth and experience to support national brands (e.g. big insurance or education clients) and complex campaigns, yet still cater to local Toronto businesses looking to outrank competitors in their niche.

Engagement Model

SEP offers a flexible, client-centric engagement model. As a full-service agency, they can scale involvement up or down per client preference, whether you want a hands-off solution or to stay closely involved. They start by learning your business (global, national or local focus) and then build a custom strategy with clearly defined KPIs. 

BlueHat Marketing

BlueHat Marketing is a leading SEO agency founded in 2005 that has garnered a reputation for innovation and results. With offices in Montreal, Toronto, and New York, BlueHat serves clients across North America as a full-service digital marketing provider. BlueHat has worked with over 5,000 businesses (1,150+ clients), including notable brands like Keller Williams and Excel Funds, boasting client retention rates.

This Toronto SEO agency differentiates itself by combining organic SEO with paid search strategies to maximize impact per dollar spent. Clients often mention BlueHat’s transparency, excellent reporting, and “predictable results”, which help build trust in their methods. With a sizeable team (50–100 staff) of SEO specialists, designers, and marketers, BlueHat is equipped to handle campaigns for businesses of all sizes while pushing the limits of what’s possible online.

Key Services

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) & Paid Search
• Web Design & Development
• Content & Social Media Marketing
  

Ideal For

BlueHat is a versatile agency that works with businesses of all sizes and industries, with a particular strength in fields where online visibility directly equates to trust and revenue. They’ve had exceptional success with financial services, legal, and other professional services clients, sectors where being at the top of Google can make or break lead generation. 

Engagement Model

BlueHat Marketing emphasizes long-term partnerships, reflected in their 93% client retention rate. They typically work on monthly retainers, aligning their goals with clients’ success, and many clients see them as part of their own team. 

Let’s Get Optimized (LGO)

Let’s Get Optimized (LGO) is a boutique Canadian digital marketing agency founded in 2008 by Trevor Stewart. With offices in Toronto, Montreal, Halifax, Calgary, and Oshawa, LGO offers personalized SEO and online marketing services across Canada. Despite its multi-city presence, LGO maintains a hands-on, small-agency feel focused on real results and strong ROI for clients.

They provide SEO, PPC management, web design, and full-service digital marketing solutions, tailoring strategies to each client rather than a one-size-fits-all approach. LGO is known for building long-term relationships by consistently delivering results and staying ahead of the latest SEO trends. Clients frequently praise the team’s responsiveness and transparency – LGO often breaks down SEO into understandable terms and gives honest advice, making them a trusted partner for many businesses.

Key Services

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Management
• Web Design & Development
• Social Media Marketing & Full Digital Marketing

Ideal For

LGO is ideal for small to mid-sized companies that want a high-touch, personalized approach to SEO and digital marketing. They have worked with clients in a variety of industries, including real estate, eCommerce, healthcare, finance, IT, consumer products, automotive and more. 

Engagement Model

As a boutique agency, LGO’s engagement is very client-centric and flexible. They typically work on ongoing monthly engagements for SEO/PPC, though they can accommodate project-based work (like one-time site optimizations or website builds).

MacRAE’s Marketing

MacRAE’s (MacRAE’s Marketing) is a Toronto-based digital marketing agency with over two decades of experience in the industry. Celebrating its 20th anniversary, MacRAE’s has grown into a team of 70+ experts and has helped over 20,000 businesses across North America improve their Google rankings, drive significant new traffic, and capture more leads.

Originally founded in 1999, MacRAE’s has its roots in traditional marketing (the MacRAE’s brand is known historically for directories), but today it specializes primarily in SEO, website development, and digital advertising. Their longevity and scale make them a veteran player among the top SEO companies Toronto offers. MacRAE’s prides itself on staying current with SEO best practices while leveraging its vast experience. 

Key Services

• Search Engine Optimization
• Website Design & Development
• Digital Advertising (PPC)
• Full Digital Marketing Solutions

Ideal For

MacRAE’s works with all types of Toronto-based businesses, from local small businesses to large enterprises. They have extensive experience in the industrial and B2B sectors, serving industries such as manufacturing, supply chain & logistics, transportation, IT, medical, dental, e-commerce, consumer services, and more. 

Engagement Model

MacRAE’s offers flexible engagement tailored to client needs. They can execute full-scale digital transformations or focus on specific pain points. Typically, new clients begin with an SEO audit or website project, followed by a monthly retainer for ongoing SEO/PPC management.

SEOplus+

SEOplus+ is an award-winning digital marketing agency headquartered in Ottawa, with a strong presence in Toronto and clients across Canada and the US. Founded in 2012, seoplus+ has built a reputation for its data-driven, ROI-focused SEO and online marketing solutions. Everything Seoplus+ does is tied to tangible business outcomes – they explicitly avoid vanity metrics, focusing instead on what truly moves the needle, such as conversions, sales, and retention.

They leverage cutting-edge tools (including AI-driven analysis) to deeply understand search intent, audit websites, and predict content opportunities. As a Google Premier Partner and a winner of multiple marketing awards, seoplus+ brings credibility and experience in search marketing. The team (10–50 employees) provides a full range of digital services, but SEO is their flagship offering, and they excel particularly in data-heavy sectors such as e-commerce and SaaS, where precision is key. 

Key Services

• Search Engine Optimization
• Pay-Per-Click Advertising
• Content Marketing & Digital PR
• Web Development & Design

Ideal For

SEOplus+ is a great fit for small and medium businesses and growth-stage companies that want a very metrics-driven, ROI-focused partner. Industries that benefit most include e-commerce, technology (SaaS), healthcare, and real estate, essentially any sector where tracking conversions and optimizing funnel metrics is crucial.

Engagement Model

The engagement with seoplus+ is very KPI-driven and transparent. At the start of a project, the team works with the client to set clear objectives and KPIs (e.g., specific ranking improvements, traffic increases, lead numbers) and establishes a roadmap.

Local SEO Search

Local SEO Search Inc. is a Toronto-based SEO agency dedicated to helping small and medium-sized businesses improve their online visibility and attract local customers. Founded in 2013, Local SEO Search has spent over 10 years providing premium SEO services to clients in Toronto, across Canada, and even the U.S. Their philosophy is that consistent, high-value SEO work will “surely increase your local and Google visibility.” As their name implies, they specialize in local SEO, optimizing businesses to rank higher in local search results and Google Maps – though they also offer broader digital marketing support.

The team (about 10–50 employees) prides itself on a personal touch, often acting as a long-term partner for business owners who need guidance online. Local SEO Search has an excellent reputation among Canadian SMBs; they often serve as the go-to local SEO agency Toronto entrepreneurs recommend for improving rankings and getting more foot traffic and leads from nearby customers. 

Key Services

• Local SEO Services
• Website Design
• Content Marketing & Blogging
• PPC and Social Media
  

Ideal For

Local SEO Search is ideal for small to medium businesses (SMBs) that need to improve their visibility in local search results. Think of businesses like local retailers, restaurants, clinics, law firms, contractors, home services, and other community-focused services – these are the types of clients that benefit most from Local SEO Search’s expertise. 

Engagement Model

Local SEO Search typically engages with clients on a monthly retainer basis for SEO, which often runs for at least 6-12 months given the nature of SEO timelines. They emphasize a long-term approach: no quick gimmicks, just steady implementation of best practices. 

BrandLume

BrandLume Inc. is a Toronto-based agency that markets itself as an “all-in-one” online shop for digital marketing, branding, and website services. Founded in 2011, BrandLume has grown rapidly, now powering over 6,400 clients and partnering with more than 400 agencies globally. What makes BrandLume unique in the SEO industry is its flat-rate, transparent pricing model; they don’t charge based on the size of your business or hide prices; every service has an upfront set price that’s openly advertised, and clients can literally add marketing services to an online cart on their website.

This “Amazon of Digital Marketing” approach has helped BrandLume attract numerous small to mid-sized businesses seeking cost-effective solutions. They offer wholesale-level pricing (aiming to be a fraction of usual costs) and operate with no long-term contracts. Despite the lower costs, BrandLume emphasizes quality deliverables and has achieved a 96% client retention rate, which speaks to their results and customer service. 

Key Services

• Search Engine Optimization Packages
• Pay-Per-Click & Online Ads
• Social Media Management & PR
• Website Design & Branding

Ideal For

BrandLume is ideal for small to mid-sized businesses that want professional digital marketing services without the premium agency price tag or fuss. It’s particularly appealing to entrepreneurs and startups who need to see exactly what they’re paying for and ensure it fits within their budget. 

Engagement Model

BrandLume’s engagement model is highly flexible and pay-as-you-go. There are no onboarding fees or long-term commitments required; clients can start or stop services as needed, thanks to their no-contract policy.

Loopex Digital

Loopex Digital is a relatively young entrant among Toronto SEO agencies, founded in 2018, but it has quickly established a name for itself by delivering exceptional local SEO results. Loopex is a boutique agency (10–49 employees) that focuses 100% on SEO services, which means they dive deep into search optimization without distractions from other marketing channels. They serve clients not just in Toronto but internationally (Canada, USA, UK, Australia), though their bread and butter is helping Toronto businesses rank locally.

Loopex’s approach to SEO is very hands-on and rooted in the “nitty-gritty” of local optimization. For example, they excel at optimizing Google Business Profiles, targeting hyper-local keywords (like specific neighborhoods), and fixing technical site issues that can impede rankings. They also actively build relationships with local directories, blogs, and industry sites to earn high-value backlinks for their clients – a crucial factor in outranking local competitors. 

Key Services

• Local and Organic SEO
• Google My Business Optimization
• Link Building & Citations
• SEO Audits and Consulting

Ideal For

Loopex Digital works well with businesses of any size in Toronto, but they have a special knack for industries where local trust matters, such as healthcare providers, hospitality (restaurants/cafés), home services, and niche retail stores that rely on community reputation. 

Engagement Model

Loopex Digital’s engagement model is very results-focused and collaborative. They typically begin with a thorough site analysis and strategy proposal. Once onboard, expect a lot of communication, especially early on; they’ll identify and resolve issues they find (for example, one case study described how they scanned a site for over 200 problems and fixed them all), and keep you updated on a weekly or monthly basis.

Konstruct Digital

Konstruct Digital is a Toronto-based digital marketing agency known for its strategic and no-nonsense approach to SEO. Founded in 2012, Konstruct has grown into a team of SEO and marketing experts (around 10–50 employees) who focus on delivering measurable B2B marketing results. They differentiate themselves by combining deep technical expertise with creative marketing tactics, all while staying laser-focused on data and results. In their own words, “they don’t do fluff.” Konstruct fully understands the intricacies of B2B industries and relies on rigorous data analysis rather than gut feeling to drive strategy.

This mindset has made them a go-to partner for companies in complex sectors like technology, industrial, and professional services. Konstruct offers comprehensive SEO services aimed at tangible outcomes – higher rankings, more qualified leads, better ROI on marketing spend. They’ve also expanded to provide PPC, content marketing, and other digital services, but with an overarching ethos of accountability to results. 

Key Services

• SEO Strategy & Execution
• Content Marketing
• PPC & LinkedIn Advertising
• Web Development & Conversion Optimization

Ideal For

Konstruct Digital is ideal for B2B companies and other organizations in complex industries that need a savvy marketing partner. They have specific experience with technology, software (SaaS), industrial, financial, and healthcare sectors, as well as fields where the sales cycle is longer and the subject matter is more technical.

Engagement Model

Konstruct Digital engages with clients in a highly data-driven and collaborative manner. They usually start by aligning on goals and KPIs, for instance, specific lead or revenue targets from organic search. 

How We Ranked These SEO Companies

Finding the best SEO company Toronto Canada has to offer requires more than a Google search; it demands scrutiny, experience, and data. To compile this list of top SEO companies in Toronto, we evaluated dozens of agencies using both measurable performance indicators and qualitative insights. Each criterion reflects what truly drives results: transparency, trust, and tangible ROI.

Case Studies and Real Results

As it is often said in digital marketing,

Talk is cheap but results aren’t.

Every agency we considered provided case studies showcasing how their strategies improved visibility, leads, and revenue. We focused on ROI-driven SEO outcomes, including higher keyword rankings, organic growth percentages, and a demonstrable sales impact. Agencies that delivered vanity metrics without proof didn’t make the cut.

We looked for campaigns where results spoke louder than buzzwords, where ranking improvements were tied directly to business growth, not just impressions.

Verified Client Testimonials (Clutch, Google Reviews)

Trust is earned, not claimed. That’s why verified client testimonials on platforms like Clutch and Google Reviews were central to our evaluation. Real clients reveal what numbers can’t: reliability, communication quality, and consistency.

We prioritized Toronto SEO firms that have feedback praising long-term collaboration, measurable impact, and proactive account management.

Transparency in Pricing and Reporting

Top-tier agencies don’t hide their prices or their process. We valued SEO companies in Toronto that clearly outline their costs, deliverables, and reporting methods upfront. Whether it’s keyword growth reports, backlink audits, or ROI dashboards, transparency shows confidence.

Local Experience and Industry Specialization

Toronto comprises a dynamic ecosystem of industries, ranging from fintech to legal to healthcare.

Agencies with local SEO expertise understand how geography and competition shape search intent.

We prioritised companies that demonstrated industry specialization, tailoring strategies for sectors like law firms, real estate, or SaaS startups.

A local SEO agency Toronto businesses can rely on must merge global best practices with neighborhood-level insights.

Website Performance and SEO Health Metrics

You can’t sell SEO if your own site doesn’t rank. We analyzed each agency’s technical foundation using metrics such as Core Web Vitals, backlink profiles, and on-page SEO strength.

Fast load times, mobile optimization, and keyword visibility were non-negotiable. If an agency’s site doesn’t perform, can it really optimize yours?

How to Choose the Right SEO Agency in Toronto

Selecting the right SEO partner in Toronto is about alignment and finding a team that fits your business goals, budget, and growth stage. Here’s how to make that choice with confidence.

Define Your SEO Goals & Budget

• Before you hire, get clear on what success looks like.

Do you want local visibility, eCommerce growth, or national authority?

• Your goals dictate the type of SEO consultant Toronto businesses like yours should hire.

• Set a realistic budget. Affordable SEO doesn’t mean cheap; it means efficient. The right agency will help you prioritize high-impact strategies that fit your resources.

Check the Agency’s Track Record

Don’t just trust the pitch deck; investigate their history. Review past case studies, testimonials, and Google ranking data.

A credible Toronto SEO firm will have verifiable examples of businesses they’ve helped scale.

Look for long-term client retention and evidence of sustained results. The best agencies don’t just rank clients, they keep them ranked.

Evaluate Their SEO Strategies

Ask about their approach to content marketing, link-building services, and technical audits.

Are they relying on cookie-cutter templates or custom-built strategies?

The top SEO companies in Toronto, Canada, adapt their methods to your niche. Be wary of anyone promising instant results because genuine SEO is steady, strategic, and built to last.

Check for Transparency & Communication

A reliable digital marketing agency in Toronto should feel like an extension of your team. Evaluate how they communicate, report, and educate.

Do they provide clear monthly updates? Are their reports easy to understand? Transparency isn’t optional; it’s proof they’re accountable for performance.

Ask the Right Questions

Before signing, ask questions that reveal how the agency operates:

• How do you define SEO success?
• What KPIs do you track beyond rankings?
• How do you adapt strategies for Google’s algorithm changes?
• Who will manage my account day-to-day?

Their answers should show technical depth, honesty, and curiosity about your brand — not rehearsed sales talk.
When you hire an SEO agency Toronto business owners trust, you’re not just buying services; you’re building a partnership that can compound growth for years.

Final Thought

Choosing the best SEO company Toronto Canada has to offer isn’t just about rankings; it’s about resilience, credibility, and growth. Toronto’s digital landscape moves fast; algorithms evolve, industries shift, and competition never sleeps. That’s why your choice of agency matters.

A great Toronto SEO expert isn’t one who promises instant success; it’s the one who builds lasting visibility, measurable ROI, and trust between your brand and your audience. The right SEO firm Toronto businesses depend on will amplify your presence across Google, Gemini, and beyond. So, before you sign that next contract, ask yourself: Are they optimizing your site or your success story?

Choose wisely, partner with dNovo, and let your results speak for themselves.

FAQ

1. What does an SEO agency in Toronto do?

An SEO agency in Toronto helps businesses improve their online visibility through strategy, optimization, and analysis. They conduct keyword research, optimize website content, build backlinks, and enhance technical site health to boost Google ranking in Toronto metrics. Top agencies also provide content marketing and ROI-focused SEO services to drive measurable growth, not vanity metrics.

2. How much does SEO cost in Toronto?

3. How do I choose the best SEO agency in Toronto?

4. How long does SEO take to show results?

5. Is SEO still worth it for Toronto businesses in 2025?

6. What’s the difference between local and national SEO?