Shamil Shamilov is a Toronto-based entrepreneur and the founder of dNOVO Group. For more than 15 years, he has helped law firms, medical practices and home-service companies turn search visibility into new clients, building an award-winning agency trusted on both sides of the Canada–US border.
In order to dominate your digital marketing, one needs to think outside the box. We do just that, offering unique perspective in a traditional industry.
For the past 10 years, his main focus has been legal marketing. Under his leadership, dNOVO has delivered more than 87,000 qualified leads and over $90 million in client revenue across 500+ client engagements. And clients stay: dNOVO Client retention is 97%. All without locking anyone into a long-term contract. Shamil holds his agency to a simple, demanding standard. He takes on one client per niche in each region, never works with a client’s direct competitor, and expects results to earn every renewal. He stays hands-on with clients because, in his words, he does not want to be “the guy behind the scenes.” His motto: persistence beats resistance. If you’re always trying very hard and you’re self-critical, that’s the path to success.
Public Profiles & Press Mentions
A curated record of professional profiles, venture activity, and recognized industry features.
Shamil holds a Master of Arts in international relations and security studies from Dublin City University in Ireland. He brought that strategic training home to Toronto, moved into digital marketing and business development, and founded dNOVO Group in 2011, naming it after the Latin legal term de novo, meaning “anew”.
building the agency
Shamil has grown dNOVO from a Toronto agency into a cross-border firm with offices in seven cities: Toronto, Vancouver, Calgary, Halifax, Chicago, Miami and New York. He was also an early mover in AI search optimization, helping clients get found in ChatGPT, Google AI Overviews and Perplexity.
helping clients grow
His impact shows in the growth of the firms he works with. Forum Law expanded from 8 to more than 20 lawyers in two years, Walter Law Group tripled its business in two years, Simple Divorce went from one office to three, and Grillo Law has grown to more than 100 employees.
The industry has noticed
dNOVO won the 2025 Netty Award for Best SEO & Content Strategy (Legal Marketing) and was named a Top Digital Marketing Company for Legal in 2026 by Clutch, where it holds a 5.0 rating from more than 70 verified reviews. It is also a Google Partner and a Semrush Certified Agency Partner.
active in the legal community
Shamil is a familiar face in Canada’s legal community. dNOVO has been a Silver Sponsor of the Ontario Trial Lawyers Association (OTLA) since 2024 and was a Diamond Sponsor of The Law Office Management Association (TLOMA) conference in 2025. He also backs the dNOVO Women in Law Scholarship at the University of Alberta, supporting women and gender-diverse students entering the legal profession.
forbes articles
He shares his playbook openly, too. Shamil has written for Forbes Councils, as a member of the Young Entrepreneur Council, and for CanadianSME Small Business Magazine. He has been featured on podcasts including Inspired Insider, E-Coffee with Experts, Traffic to Leads, The Niched Agency and the CanadianSME Small Business Podcast.
Work With Us
Campaigns Starting At
$5,000 / Month
Here’s What You Should Expect To Happen:
1
schedule a discovery call
A 30 minute deep dive in your law firm’s past marketing efforts, your competitors and marketing goals.
2
receive a growth roadmap
A roadmap showing you everything you need to do to start getting more leads, including investment amount and timeline to results.
3
start getting more leads
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30 days.
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Scholarship Overview – University of Alberta Offered by: dNovo Group Value: $1,200 Deadline: 31 March 2026 Description – dNovo Scholarship Supporting Women in Law & Gender Equality The dNovo Group proudly presents the Women in Law Scholarship, an initiative designed to support women and gender-diverse students pursuing legal education at the University of Alberta. This […]